When you’re running a business, you want to invest in opportunities that will allow the business to thrive. But the bottom line is, well, your bottom line.
Recently, my husband and I returned from an unforgettable trip to Iceland, exhausted but grateful to be home. We were met with an unwelcome smell as we struggled through the door with our luggage. You know the kind – the kind that makes you want to turn around and hope for a different outcome when you walk back in.
Businesses have recognized scent and its ability to create unique memorable experiences, drive brand recognition, and help them stand apart from competition.
Cercle creates experiences and organises festivals and concerts that shine the spotlight on cultural and natural heritage with a fusion of music, aesthetics and showcasing artists and venues. In early 2022 the company was contacted by Ugo Charron, Mane perfumer and member of indie electronic band Cosmic Gardens. Their discussions led to the creation of an olfactory signature for Cercle and its musical events. Tested for the first time in Sevilla’s Plaza de España in April, the Golden Hour scent will be diffused on 10 July in Geneva for a concert in front of Saint Pierre Cathedral.
The View from The Shard is working with scent marketing expert ScentAir to complete its all-encompassing themed experiences for visitors at the top of London’s tallest building.
Hoteliers, retailers, apartment building developers and entertainment venue operators have long paid attention to how their stores, lobbies and performance halls looked to visitors. Now they’ve added smell to the offerings. Most turn to Charlotte-based ScentAir, a pioneer in the delivery of scent impressions.
When you’re trying to attract customers, have you ever thought about using a certain smell? Walking into a store or hotel lobby, you might get a whiff of some invisible marketing magic. It’s called scent marketing, and here’s why the battle for your nose has become so fierce.
Ever walked past the open door of a bakery, caught the scent of warm cinnamon rolls, and been transported back to your mother’s kitchen?
Our sense of smell is remarkable, and can easily trigger memories and emotions. Recognizing the power of our sniffers, businesses are starting to add a special aroma to their brands.
CX can be a misleading term. Customers are people, and the customer experience is really just a part of an individual's human experience, which occurs via five basic senses. These senses control our emotions and drive our decision-making, including the decisions we make with our wallets.
The lobby area at Dunedin's Fenway Hotel, seen here on Aug. 30, pumps in a scent called Orange Spice, which is produced by a North Carolina company called ScentAir. The Fenway's Tampa-based management company, Mainsail Lodging and Development, is one of a growing number of companies to use scent marketing in an effort to lure and retain customers.
