OUR BRAND IMMERSION PROCESS
The secret behind ScentAir’s custom fragrance curation is an immersion process that goes beyond the surface of your brand. We undertake layers of research to determine a range of fragrance options for each individual brand.
BRAND
IMMERSION
(Collaborative)
1 WEEK
INITIAL SCENT
EVALUATION
(Collaborative)
1 WEEK
CONCEPT
IDEATION
(ScentAir)
1 WEEK
FRAGRANCE
CURATION
(ScentAir)
3 WEEKS
INTERNAL SAMPLE
EVALUATION
(ScentAir)
1 WEEK
FIRST ROUND
EVALUATION
(Collaborative)
1 WEEK
FRAGRANCE
APPROVAL
(Customer)
1 WEEK
FRAGRANCE
INTERNAL SET UP
(ScentAir)
1 WEEK
FRAGRANCE
CURRATION
COMPLETE
(ScentAir)
10 WEEKS TOTAL
A Targeted Strategy
Our creative process allows us to understand a brand by exploring their values, market positioning and strategy, design and décor, energy and vibe, customer aspirations, and more. Most importantly, we want to paint the picture of the experience each brand wants to create and how they want customers to feel.
