When you’re running a business, you want to invest in opportunities that will allow the business to thrive. But the bottom line is, well, your bottom line.
Recently, my husband and I returned from an unforgettable trip to Iceland, exhausted but grateful to be home. We were met with an unwelcome smell as we struggled through the door with our luggage. You know the kind – the kind that makes you want to turn around and hope for a different outcome when you walk back in.
You’ve heard of scent marketing. You might have even heard some of the hype surrounding it—so many major brands use scent marketing!
We all strive to design living spaces that draw in friends and family – warm, inviting rooms that are hard to leave. Yet, large living areas often run the risk of feeling cold and impersonal rather than cozy and welcoming.
A scent that captures the essence of a university can elevate the student experience, attract top athletic talent, and build lasting relationships with donors. Implementing a strategic scent marketing approach can significantly contribute to the success of a university, particularly within its athletic program.
Looking to add a vibrant pop of color with your professional-quality fragrance? ScentAir®, the global leader in the scent marketing industry for 30 years, has introduced four new colors to its Whisper HOME Diffuser line for a limited time.
As we approach the middle of the year, it’s a perfect time to reflect on the exciting new fragrances and product launches of the year. A few highlights include the introduction of our 100% environmentally responsible scents, Eco Allure and Eco Serenity, as well as The Essentials Collection, offering the same high quality at just $30 per cartridge, and two new pet calming complex fragrances. Additionally, the ScentAir library has expanded to more than 80 fragrances, including Limited Edition Apple Blossom with its light summery scent.
ScentAir®, the global leader in the scent marketing industry for 30 years, introduces four new fragrances to its permanent collection for its Whisper HOME and Whisper PRO Diffusers. Summer Cherry, Watermelon Lemon Drop, Sea Salt & Cypress and Vetiver Noir will be the latest to join a library of more than 70 professional-quality fragrances offering customers a diverse range of transformative scenting experiences for their homes.
CIO Times
ScentAir CEO Brian Edwards was featured in a recent CIO Times magazine edition Most Admirable CEOs Making a Difference in 2024. The article highlights the growth of ScentAir - both externally as industry leaders and internally as a powerhouse team - under Brian's leadership.
ScentAir recently embarked on an exciting initiative to develop sustainable scents that are 100% environmentally responsible and eco-friendly. Earlier this year, we launched the first fragrances from this initiative: Eco Allure and Eco Serenity crafted for the Whisper HOME Diffuser and Whisper PRO Diffuser.
ScentAir®, the global leader in innovative scent solutions for commercial and home use, is celebrating 30 years of scent marketing excellence. Serving customers in 109 countries, ScentAir delivers more than five billion scent impressions each year through its patented diffusers and professional quality fragrances. More than 50,000 brands worldwide rely on ScentAir to enhance commercial environments, reinforce brand values, and create memorable experiences. Additionally, its eCommerce home division transforms ordinary spaces with mood-enhancing fragrances, pet-calming scents and odor-neutralizing products.
Westin Hotels & Resorts and Mandalay Bay Resort and Casino are renowned for their strong brand identities and world-class guest experiences. Hospitality leaders came to ScentAir for solutions to elevate guest experiences and create lasting brand impressions.
ScentAir®, the global leader in the scent marketing industry for 30 years, has launched The Essentials Collection, featuring nine meticulously crafted fragrances for the Whisper HOME diffuser. Priced at $30 per cartridge, the Essentials Collection makes it easier for customers to bring professional-quality home fragrances into their daily lives.