When it comes to creating memorable experiences, scent is one of the most powerful tools in a marketer's arsenal. The human olfactory system is a fascinating collision of biology and psychology, giving scents an unmatched ability to influence emotions, perceptions, and even behaviors. But does scent marketing—the strategic use of fragrances to enhance brand experience—actually work? Let’s explore the science and evidence behind this compelling approach to customer engagement.
I’m a proud mother of four, a Midwife by profession, and the creator behind the Instagram platform @JUSTOURHOME1, where I share my love for home styling, organisation, and the beauty of creating a welcoming space. My time is often split between caring for my family, helping moms through their motherhood journeys as a midwife, and curating a warm and inspiring home environment. I’m passionate about turning ordinary spaces into comforting havens filled with love and personality.
Hi, I’m Yvette, I’m 62, married have 3 sons and 4 grandkids, I run my own web design and brand design company, I have clients all over the world. I love my home it is my hobby very much my home and garden.
In the world of home and commercial fragrance, creating memorable experiences for clients is what drives us every day. This is why we’re beyond thrilled to announce that ScentAir has been awarded the Dotdigital Dotties Awards this year for the Best Customer Retention or Loyalty Strategy award. We’re also pleased to share that we were shortlisted for four other Dottie awards including the Responsible Marketing Award, Best SMS Campaign, Visionary Marketing Leader, and Best Use of Personalization in Email.
Crown Resorts has established itself as a premier destination for luxury entertainment and leisure in Australia, providing guests with unforgettable experiences through its immersive amenities. To enhance its brand identity, Crown Resorts partnered with ScentAir to curate a signature fragrance for its properties to elevate the sensory experience and reflect the brand’s refined image.
My name is Pamela, I am 52 years old and I have been married to Garreth for 21 years. We have 2 daughters aged 19 and 23 and a son aged 32. I love walking my dog Bella, reading and visiting the cinema.
The holiday season is all about gathering with family and friends to celebrate. One of the easiest ways to elevate your holiday party is with fragrance. Scents have the power to set the perfect festive mood, making your space feel warm, welcoming, and ready to impress.
DAILY MOM
With pumpkin spice season in full swing it is time to start planning and prepping for all those fall gatherings. From Sunday football chili and charcuterie parties to trick-or-treating visitors to the in-laws visit at Thanksgiving, get your home in tip top shape before the fun begins!
WCNC | CHARLOTTE TODAY
ScentAir is a fragrance experience company, based out of Charlotte, working with businesses and now homes to create impactful first impressions. ScentAir is the global leader in fragrance for commercial spaces, and a growing part of the consumer home fragrance market with over 30-years of scenting experience and customers in 119 countries, including thousands of customers across the Carolina’s.