Have you ever walked into a store and immediately felt drawn to linger, browse, and even make a purchase you hadn't planned? That experience often has less to do with the products themselves and more with something invisible yet powerful: scent.
Scent marketing is the strategic use of aromas to create emotional connections, influence mood, and ultimately impact buying decisions. Brands across industries — from hotels and restaurants to large retailers and stadiums — are increasingly tapping into the power of scents to enhance customer experience and drive sales.
When it comes to infusing your space with luxurious home luxury scents that also embrace sustainability, ScentAir’s ECO Fragrance Line is the perfect choice. Our Sustainable Collection now features two classic favorites—Eco Allure and Eco Serenity—and three new additions: Eco Relaxation, Eco Vitality, and Eco Bliss. Designed exclusively for our Whisper HOME and Whisper PRO diffusers, these fragrances embody our commitment to eco-friendly innovation.
CHARLOTTE, N.C. (04/23/2025) – ScentAir®, a leader in scent marketing for business and home, is proud to introduce three new 100% sustainably produced fragrances in their sustainable line.
Hi! I’m McElle Zuro, in 2020 I launched Orderly- a home organization business. Alongside my team of incredibly talented and hard-working women we help our clients get organized in northern Utah. Outside of running a small business, I am a wife, and new mom to my five-month-old daughter Millie. When I’m not working or taking care of my family, I’m probably organizing something for fun, baking, or chatting with a friend. I absolutely love taking care of a home. I always have. So much so that I turned it into a business! Alongside my team we create lasting, simple, effective organizational systems to make our clients lives easier.
Corporate gifting in 2025 is evolving beyond the traditional token of appreciation. It’s now about creating immersive experiences that resonate with recipients, enhancing brand image and fostering lasting connections. In today’s competitive landscape, choosing a gift that speaks to luxury and sophistication can be transformative for your company. One trend gaining momentum is the integration of exquisite scents into corporate gifts, such as scented candles, home luxury scents, and advanced scent diffusers.
Many of us pick a scent for our homes as an afterthought, grabbing whatever candle or diffuser smells best from the shelf at the store and calling it a day. But have you considered using functional fragrances?
Are you a business owner looking for different methods of approach to engage teams better in office settings? Aside from selecting ergonomic furniture and bright colours to improve moods, finding a suitable scent is important.
Hi, my name is Emily and I am a primary school teacher and mam to India from the North East of England. I like nothing more than spending my time walking at the coast or relaxing on the sofa with a candle on.
When I visited the Tin Building, a sprawling, upscale food hall in New York's Seaport District, restaurant critic Pete Wells's New York Times review was on my mind. Wells was largely complimentary, but, he said, something was missing. While the European markets that served as inspiration are packed with smells, the squeaky-clean Tin Building had no scent.
When Dallas Pratt worked at an outpost of Aesop in an outdoor shopping mall outside Chicago, one of her and her co-workers’ favorite ways of drawing in new customers was making a concoction they called “sidewalk tea”. They would put a few drops of scented lotion in a cup of hot water, and then they would pour...
