How Your Favorite Fast Food Joints Cleverly Use Scent Marketing
The Takeout | Cassie Womack
When I visited the Tin Building, a sprawling, upscale food hall in New York's Seaport District, restaurant critic Pete Wells's New York Times review was on my mind. Wells was largely complimentary, but, he said, something was missing. While the European markets that served as inspiration are packed with smells, the squeaky-clean Tin Building had no scent. As I walked through the complex, I kept sniffing the air. Wells was right. From the fishmonger to the flower stall, the place was odorless.
Many of us pick a scent for our homes as an afterthought, grabbing whatever candle or diffuser smells best from the shelf at the store and calling it a day. But have you considered using functional fragrances?
Corporate gifting in 2025 is evolving beyond the traditional token of appreciation. It’s now about creating immersive experiences that resonate with recipients, enhancing brand image and fostering lasting connections. In today’s competitive landscape, choosing a gift that speaks to luxury and sophistication can be transformative for your company. One trend gaining momentum is the integration of exquisite scents into corporate gifts, such as scented candles, home luxury scents, and advanced scent diffusers.
Hi! I’m McElle Zuro, in 2020 I launched Orderly- a home organization business. Alongside my team of incredibly talented and hard-working women we help our clients get organized in northern Utah. Outside of running a small business, I am a wife, and new mom to my five-month-old daughter Millie. When I’m not working or taking care of my family, I’m probably organizing something for fun, baking, or chatting with a friend. I absolutely love taking care of a home. I always have. So much so that I turned it into a business! Alongside my team we create lasting, simple, effective organizational systems to make our clients lives easier.
