It’s the brand speaking to you’: the scent firms making smells for Subway, Abercrombie and more
The Guardian | Aimee Levitt
When Dallas Pratt worked at an outpost of Aesop in an outdoor shopping mall outside Chicago, one of her and her co-workers’ favorite ways of drawing in new customers was making a concoction they called “sidewalk tea”. They would put a few drops of scented lotion in a cup of hot water, and then they would pour it on to the slab of concrete outside the shop. As the water evaporated, the smell of the lotion would fill the air.
Many of us pick a scent for our homes as an afterthought, grabbing whatever candle or diffuser smells best from the shelf at the store and calling it a day. But have you considered using functional fragrances?
Corporate gifting in 2025 is evolving beyond the traditional token of appreciation. It’s now about creating immersive experiences that resonate with recipients, enhancing brand image and fostering lasting connections. In today’s competitive landscape, choosing a gift that speaks to luxury and sophistication can be transformative for your company. One trend gaining momentum is the integration of exquisite scents into corporate gifts, such as scented candles, home luxury scents, and advanced scent diffusers.
Hi! I’m McElle Zuro, in 2020 I launched Orderly- a home organization business. Alongside my team of incredibly talented and hard-working women we help our clients get organized in northern Utah. Outside of running a small business, I am a wife, and new mom to my five-month-old daughter Millie. When I’m not working or taking care of my family, I’m probably organizing something for fun, baking, or chatting with a friend. I absolutely love taking care of a home. I always have. So much so that I turned it into a business! Alongside my team we create lasting, simple, effective organizational systems to make our clients lives easier.
