The View from The Shard enhance experience by engaging ScentAir
UK Business News | By Lisa Baker
The View from The Shard is working with scent marketing expert ScentAir to complete its all-encompassing themed experiences for visitors at the top of London’s tallest building.
Hi, I’m Yvette, I’m 62, married have 3 sons and 4 grandkids, I run my own web design and brand design company, I have clients all over the world. I love my home it is my hobby very much my home and garden.
I’m a proud mother of four, a Midwife by profession, and the creator behind the Instagram platform @JUSTOURHOME1, where I share my love for home styling, organisation, and the beauty of creating a welcoming space. My time is often split between caring for my family, helping moms through their motherhood journeys as a midwife, and curating a warm and inspiring home environment. I’m passionate about turning ordinary spaces into comforting havens filled with love and personality.
When it comes to creating memorable experiences, scent is one of the most powerful tools in a marketer's arsenal. The human olfactory system is a fascinating collision of biology and psychology, giving scents an unmatched ability to influence emotions, perceptions, and even behaviors. But does scent marketing—the strategic use of fragrances to enhance brand experience—actually work? Let’s explore the science and evidence behind this compelling approach to customer engagement.
