Understanding the Cost of ScentAir: A practical guide to unleashing the power of scent marketing in your business

Updated June 2025

Imagine if your scent could outsell your signage.
That’s the power of scent marketing, a tool that taps into memory, emotion, and experience to influence behavior. When done right, scent can subtly guide your customers to stay longer, buy more, and remember you.

If you’re considering ScentAir, you’re likely wondering: What’s the cost?

The truth is, there’s no one-size-fits-all answer. But with the right information, you can make a smart investment that delivers real returns.

The cost of a scent marketing system depends on several variables. Like many business investments, it’s tailored to your space, your goals, and the type of experience you want to create.

Here are a few of the main cost drivers:

• Square footage and layout: A single-room boutique has very different needs than a multi-level hotel or retail chain.
• Scent delivery system: Each ScentAir system is designed for specific applications, from small entryways to massive, open commercial spaces.
• Fragrance selection: Some clients want custom curated fragrances while others choose from our extensive library.
• Number of locations or zones: A business that wants to scent multiple rooms, floors, or buildings will have a higher total cost.

Pro Tip: A ScentAir consultation is completely free, and it gives you a custom quote based on your exact business requirements.

ScentAir offers four professional-grade fragrance delivery systems. Each one is designed to optimize fragrance diffusion depending on space size, layout, and use case.

This entry-level option is perfect for smaller commercial spaces looking to create an inviting atmosphere. The ScentAir MAX covers up to 2,000 sq. ft., uses pre-filled cartridges, and is fully app-controlled, allowing you to adjust intensity and timing with ease.

Ideal for medium-sized spaces, the ScentAir Direct system delivers consistent fragrance using advanced atomization technology. It’s smart-enabled for remote scheduling and comes with access to the full ScentAir fragrance library.

For large-scale environments, the ScentAir Stream system connects directly to your HVAC system. It’s cloud-connected, making it easy to manage multiple locations or floors from one dashboard. This is our most powerful and flexible option.

The ScentAir Splash is a discreet, battery-powered diffuser ideal for micro-spaces like restrooms, conference rooms or treatment rooms. It’s small but mighty, and like all ScentAir products, it delivers even, consistent fragrance throughout its cycle.

Many clients use a mix of systems to cover different zones. For example, a fitness center might use the Stream in the gym, the Direct in locker rooms, and Splash units in individual restrooms.

You wouldn’t use the same lighting for a spa and a sports arena, so why use the same scent system?

An expert ScentAir specialist will walk through your space to understand how people move through it, where scent would be most impactful, and what your goals are. Whether you're aiming to elevate luxury, improve brand recall, or simply create a more welcoming environment, your scent marketing plan will be designed with those outcomes in mind.

Scent marketing isn't just about ambiance, it's a powerful branding tool. In fact, many of our clients treat their fragrance like they treat their logo or color scheme: as a core part of their identity.

Imagine a hotel where every guest walks into the lobby and is immediately met with a calming signature fragrance. Now imagine that guest returning home and using a take-home version of that scent in their own living room.

ScentSticks are sleek, branded fragrance diffusers that your customers can purchase or receive as a gift. They extend the brand experience beyond your four walls and deepen customer loyalty.

Yes, they add to your overall cost. But they also extend your brand’s presence into your customers’ homes, cars, or offices without needing a salesperson or billboard.

Let’s talk numbers. Scent marketing is an investment, and like any smart investment, it should pay you back. Here are just a few examples of ROI our clients have reported:

Our retail clients see marked improvement in their retail sales. Client reported data revealed an 11% daily increase in retail store sales.

For a store that averages $5,000 in daily sales, that comes out to an ROI of $550 per day, $16,500 per month, and $198,000 per year.

*Data collected over 6 months from a casino client in Nevada.

While it might surprise those outside the food service industry, we work with hundreds of food service clients. Client reported data shows that a strategically chosen scent caused an 8% improvement of food quality satisfaction scores—without making any changes to the food served.

Taking into account potential additional revenue per customer and possible word of mouth that would drive new customers to the business, this 8% uptick in food quality satisfaction could bring in up to $250,000 in yearly ROI.

*Data collected over 2 years from an international food service client. To preserve data integrity, no changes were made to the food served within the establishment.

Satisfied customers lead to a great reputation. Managing your brand’s reputation is a little bit easier with a scent marketing system. Client reported data shows a 20% increase in customer satisfaction scores.

Depending on the business, a 20% increase in customer satisfaction could result in significant additional monthly revenue.

*Data collected over 2 years from an international resort client.

From the moment someone enters your space, you have just a few seconds to make a lasting impression. What they see, hear—and what they smell—can shape how they feel and what they remember.

With ScentAir, you're not just scenting a space. You're building a multi-sensory brand experience that customers carry with them long after they leave.

We’d love to help you explore the possibilities.
 Fill out our Business Inquiry form and let’s build a custom scent marketing plan designed to elevate your business.