Perfuming music: Mane and Cercle team up for a series of immersive concerts
Nez Magazine | By Juliette Faliu
Cercle creates experiences and organises festivals and concerts that shine the spotlight on cultural and natural heritage with a fusion of music, aesthetics and showcasing artists and venues. In early 2022 the company was contacted by Ugo Charron, Mane perfumer and member of indie electronic band Cosmic Gardens. Their discussions led to the creation of an olfactory signature for Cercle and its musical events. Tested for the first time in Sevilla’s Plaza de España in April, the Golden Hour scent will be diffused on 10 July in Geneva for a concert in front of Saint Pierre Cathedral.
The holiday season is more than just a time for decorations and sales; it's a chance to elevate your scent marketing strategy and create an unforgettable atmosphere for your customers. The right fragrance can turn any business into a memorable holiday destination, enhancing the customer experience in ways that visuals and sounds simply can't.
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