The Boss’s New Secret Weapon: Pumping Perfume Into the Office
The Wall Street Journal | Ray A. Smith
"Hines, a commercial real-estate company with skyscrapers worldwide, has developed a special scent it began quietly pumping into the heating, air conditioning and ventilation system in its Texas Tower headquarters in Houston late last year. It’s rolling out the fragrance in more than 20 other office buildings and apartment complexes this year, from Chicago and New York to London and Delhi, India...
Hines worked with ScentAir, a provider of experiential fragrances for spaces including Marriott hotels. It was ScentAir’s first time making a custom scent for an entire office portfolio.
'They wanted both uplifting and relaxing, which is not something that I get all the time,' says Neohni Gilligan, ScentAir’s director of fragrance and product marketing. In hotels, clients usually want to set a relaxed vibe. But in the office space, they want an I’ve arrived and am ready to be here kind of mentality.'"
This year, it’s time to prioritize a little “me time” – and what better way to do it than by indulging in gifts that nourish both body and soul? We’ve curated a collection of thoughtful self-care essentials designed to bring a touch of serenity, beauty, and joy to your daily life.
Crown Resorts has established itself as a premier destination for luxury entertainment and leisure in Australia, providing guests with unforgettable experiences through its immersive amenities. To enhance its brand identity, Crown Resorts partnered with ScentAir to curate a signature fragrance for its properties to elevate the sensory experience and reflect the brand’s refined image.
In the world of home and commercial fragrance, creating memorable experiences for clients is what drives us every day. This is why we’re beyond thrilled to announce that ScentAir has been awarded the Dotdigital Dotties Awards this year for the Best Customer Retention or Loyalty Strategy award. We’re also pleased to share that we were shortlisted for four other Dottie awards including the Responsible Marketing Award, Best SMS Campaign, Visionary Marketing Leader, and Best Use of Personalization in Email.
