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sensory marketing
ScentAir Stories
What is Sensory Marketing?

Sensory marketing is a marketing concept that incorporates all five senses into the marketing strategy, thereby creating a total sensory experience for the consumer.

Style Spotlight: Filipa From @our_british_home
ScentAir Stories
Style Spotlight: Filipa From @our_british_home

My name is Filipa and I’m 38 years old. I’m originally from Portugal and I have lived in the UK for 8 years with my partner, my son who is 6 years old and our ginger cat, Pixie. I love reading, going to the beach, doing home decor projects and travelling (so far I visited 20 different countries). 

Fragrance layering is the key to making your home's aroma
In The News
Fragrance layering is the key to making your home's aromas long-lasting and luxurious

Homes & Gardens | Seraphina Di Mizzurati 
Creating a beautifully scented home is more than simply lighting a candle or spritzing an air freshener. Much like making your perfume last longer on your skin, getting the most out of your home fragrance involves layering.

What is the Best Way to Diffuse Fragrance into an Entire Home?
ScentAir Stories
What is the Best Way to Diffuse Fragrance into an Entire Home?

Imagine stepping into your home and being greeted by your favorite fragrance in every room. Sound like a dream? It doesn't have to be. With ScentAir's Whisper HOME™ and Whisper PRO™ home diffusers, you can create a seamless scentscape that makes your home feel inviting and harmonious.

Does Scent Marketing Actually Work?
ScentAir Stories
Does Scent Marketing Actually Work?

When it comes to creating memorable experiences, scent is one of the most powerful tools in a marketer's arsenal. The human olfactory system is a fascinating collision of biology and psychology, giving scents an unmatched ability to influence emotions, perceptions, and even behaviors. But does scent marketing—the strategic use of fragrances to enhance brand experience—actually work? Let’s explore the science and evidence behind this compelling approach to customer engagement.

Style Spotlight: Sandra From @JUSTOURHOME1
ScentAir Stories
Style Spotlight: Sandra From @JUSTOURHOME1

I’m a proud mother of four, a Midwife by profession, and the creator behind the Instagram platform @JUSTOURHOME1, where I share my love for home styling, organisation, and the beauty of creating a welcoming space. My time is often split between caring for my family, helping moms through their motherhood journeys as a midwife, and curating a warm and inspiring home environment. I’m passionate about turning ordinary spaces into comforting havens filled with love and personality.

Style Spotlight Yvette from Making Magnolia Home
ScentAir Stories
Style Spotlight: Yvette From @making_magnolia_home

Hi, I’m Yvette, I’m 62, married have 3 sons and 4 grandkids, I run my own web design and brand design company, I have clients all over the world. I love my home it is my hobby very much my home and garden.

In The News
Full Circle: Our Dotdigital Dotties 2024 Award and the Power of Scent at The Shard

In the world of home and commercial fragrance, creating memorable experiences for clients is what drives us every day. This is why we’re beyond thrilled to announce that ScentAir has been awarded the Dotdigital Dotties Awards this year for the Best Customer Retention or Loyalty Strategy award. We’re also pleased to share that we were shortlisted for four other Dottie awards including the Responsible Marketing Award, Best SMS Campaign, Visionary Marketing Leader, and Best Use of Personalization in Email.

Crown Resorts
ScentAir Stories
Transforming the Guest Experience: How Crown Resorts and ScentAir Bring Brand Identity to Life

Crown Resorts has established itself as a premier destination for luxury entertainment and leisure in Australia, providing guests with unforgettable experiences through its immersive amenities. To enhance its brand identity, Crown Resorts partnered with ScentAir to curate a signature fragrance for its properties to elevate the sensory experience and reflect the brand’s refined image.