How Your Favorite Fast Food Joints Cleverly Use Scent Marketing
The Takeout | Cassie Womack
When I visited the Tin Building, a sprawling, upscale food hall in New York's Seaport District, restaurant critic Pete Wells's New York Times review was on my mind. Wells was largely complimentary, but, he said, something was missing. While the European markets that served as inspiration are packed with smells, the squeaky-clean Tin Building had no scent. As I walked through the complex, I kept sniffing the air. Wells was right. From the fishmonger to the flower stall, the place was odorless.
Imagine if your scent could outsell your signage. That’s the power of scent marketing, a tool that taps into memory, emotion, and experience to influence behavior. When done right, scent can subtly guide your customers to stay longer, buy more, and remember you.
In today’s competitive hospitality industry, creating a memorable guest experience goes beyond stunning architecture and impeccable service. Scent branding is emerging as a powerful tool that not only enhances the overall ambiance of a property but also reinforces a hotel’s identity. By incorporating a signature aroma, hotels can welcome guests warmly, soothe them after stressful travel, and ultimately build lasting impressions.
We’re more than scent. ScentAir delivers elevated air care that enhances environments, builds brands, and creates powerful experiences. See how we’re transforming the world one impression at a time.
