When you’re running a business, you want to invest in opportunities that will allow the business to thrive. But the bottom line is, well, your bottom line.
You’ve heard of scent marketing. You might have even heard some of the hype surrounding it—so many major brands use scent marketing!
CIO Times
ScentAir CEO Brian Edwards was featured in a recent CIO Times magazine edition Most Admirable CEOs Making a Difference in 2024. The article highlights the growth of ScentAir - both externally as industry leaders and internally as a powerhouse team - under Brian's leadership.
Business Of Fashion | Aimee Levitt
How does a brand create the ideal signature scent? It’s a lengthy and complex process, says Neohni Gilligan, the director of fragrance and product marketing at ScentAir, one of the world’s largest scent marketing companies. It begins with a 50-100 item questionnaire for the client, though only one or two of those questions relate specifically to scent. The rest are about decor, colours, lighting, sound and music, customer demographics, and the brand’s overall ethos.
Key Executives
Our President and Chief Executive Officer, Brian Edwards was named among The Top 25 Executives of North Carolina for 2023! Key Executives chooses their picks for top executives across diverse, critical sectors such as healthcare, finance, and technology. Brian lives ScentAir's principle to always do the right thing, the right way. His commitment is a reflection of our entire team culture and is leading up to growth every single day.
The Wall Stree Journal | Ray A. Smith
Hines, a commercial real-estate company with skyscrapers worldwide, has developed a special scent it began quietly pumping into the heating, air conditioning and ventilation system in its Texas Tower headquarters in Houston late last year. It’s rolling out the fragrance in more than 20 other office buildings and apartment complexes this year, from Chicago and New York to London and Delhi, India...
The Philadelphia Inquirer | By Terri Akman
Businesses have recognized scent and its ability to create unique memorable experiences, drive brand recognition, and help them stand apart from competition.
Nez Magazine | By Juliette Faliu
Cercle creates experiences and organises festivals and concerts that shine the spotlight on cultural and natural heritage with a fusion of music, aesthetics and showcasing artists and venues. In early 2022 the company was contacted by Ugo Charron, Mane perfumer and member of indie electronic band Cosmic Gardens. Their discussions led to the creation of an olfactory signature for Cercle and its musical events. Tested for the first time in Sevilla’s Plaza de España in April, the Golden Hour scent will be diffused on 10 July in Geneva for a concert in front of Saint Pierre Cathedral.
UK Business News | By Lisa Baker
The View from The Shard is working with scent marketing expert ScentAir to complete its all-encompassing themed experiences for visitors at the top of London’s tallest building.
Charlotte Business Journal | By Laura Williams
Hoteliers, retailers, apartment building developers and entertainment venue operators have long paid attention to how their stores, lobbies and performance halls looked to visitors. Now they’ve added smell to the offerings. Most turn to Charlotte-based ScentAir, a pioneer in the delivery of scent impressions.
Charlotte Magazine | Emma Speckman
As you walk into the lobby of the Westin in uptown, you step into a world manufactured for your pleasure and convenience.
MSNBC
When you’re trying to attract customers, have you ever thought about using a certain smell? Walking into a store or hotel lobby, you might get a whiff of some invisible marketing magic. It’s called scent marketing, and here’s why the battle for your nose has become so fierce.