It’s the brand speaking to you’: the scent firms making smells for Subway, Abercrombie and more
The Guardian | Aimee Levitt
When Dallas Pratt worked at an outpost of Aesop in an outdoor shopping mall outside Chicago, one of her and her co-workers’ favorite ways of drawing in new customers was making a concoction they called “sidewalk tea”. They would put a few drops of scented lotion in a cup of hot water, and then they would pour it on to the slab of concrete outside the shop. As the water evaporated, the smell of the lotion would fill the air.
Imagine if your scent could outsell your signage. That’s the power of scent marketing, a tool that taps into memory, emotion, and experience to influence behavior. When done right, scent can subtly guide your customers to stay longer, buy more, and remember you.
In today’s competitive hospitality industry, creating a memorable guest experience goes beyond stunning architecture and impeccable service. Scent branding is emerging as a powerful tool that not only enhances the overall ambiance of a property but also reinforces a hotel’s identity. By incorporating a signature aroma, hotels can welcome guests warmly, soothe them after stressful travel, and ultimately build lasting impressions.
We’re more than scent. ScentAir delivers elevated air care that enhances environments, builds brands, and creates powerful experiences. See how we’re transforming the world one impression at a time.
