What’s that smell? At Tampa’s airport, hotels, it’s not your imagination
The lobby area at Dunedin's Fenway Hotel, seen here on Aug. 30, pumps in a scent called Orange Spice, which is produced by a North Carolina company called ScentAir. The Fenway's Tampa-based management company, Mainsail Lodging and Development, is one of a growing number of companies to use scent marketing in an effort to lure and retain customers.
CHARLOTTE, N.C. (04/23/2025) – ScentAir®, a leader in scent marketing for business and home, is proud to introduce three new 100% sustainably produced fragrances in their sustainable line.
When it comes to infusing your space with luxurious home luxury scents that also embrace sustainability, ScentAir’s ECO Fragrance Line is the perfect choice. Our Sustainable Collection now features two classic favorites—Eco Allure and Eco Serenity—and three new additions: Eco Relaxation, Eco Vitality, and Eco Bliss. Designed exclusively for our Whisper HOME and Whisper PRO diffusers, these fragrances embody our commitment to eco-friendly innovation.
Have you ever walked into a store and immediately felt drawn to linger, browse, and even make a purchase you hadn't planned? That experience often has less to do with the products themselves and more with something invisible yet powerful: scent.
Scent marketing is the strategic use of aromas to create emotional connections, influence mood, and ultimately impact buying decisions. Brands across industries — from hotels and restaurants to large retailers and stadiums — are increasingly tapping into the power of scents to enhance customer experience and drive sales.
