The right scent can create positive associations and even entice shoppers to spend more money
The Philadelphia Inquirer | By Terri Akman
Businesses have recognized scent and its ability to create unique memorable experiences, drive brand recognition, and help them stand apart from competition.
Hi! I’m McElle Zuro, in 2020 I launched Orderly- a home organization business. Alongside my team of incredibly talented and hard-working women we help our clients get organized in northern Utah. Outside of running a small business, I am a wife, and new mom to my five-month-old daughter Millie. When I’m not working or taking care of my family, I’m probably organizing something for fun, baking, or chatting with a friend. I absolutely love taking care of a home. I always have. So much so that I turned it into a business! Alongside my team we create lasting, simple, effective organizational systems to make our clients lives easier.
CHARLOTTE, N.C. (04/23/2025) – ScentAir®, a leader in scent marketing for business and home, is proud to introduce three new 100% sustainably produced fragrances in their sustainable line.
When it comes to infusing your space with luxurious home luxury scents that also embrace sustainability, ScentAir’s ECO Fragrance Line is the perfect choice. Our Sustainable Collection now features two classic favorites—Eco Allure and Eco Serenity—and three new additions: Eco Relaxation, Eco Vitality, and Eco Bliss. Designed exclusively for our Whisper HOME and Whisper PRO diffusers, these fragrances embody our commitment to eco-friendly innovation.
