Along with a brand's visual identity and ethos, scent is a brilliant tool for engaging customers. In fact, 75% of an individual's daily emotions are unlocked through scent, which showcases just how powerful the right aroma can be for businesses.
At ScentAir, we offer a wide selection of business solutions which are already organisations to build stronger connections with their target audiences. From retail stores to hotels, with the right aroma, any company can reap the rewards of choosing the right scent to represent their brand.
Keep reading to understand the benefits available for businesses using personalised scents.
How Can Scent Resonate With Customers?
Known as scent marketing, choosing an aroma to represent a business is a tried and tested way of building stronger connections with intended customers. Sensory marketing allows companies to resonate with customers on a deeper level through an immersive and memorable experience. If a scent represents the product or service, becomes synonymous with a brand or simply unlocks a memory for the consumer, a connection between the business and that aroma will remain for the individual.
What Are the Advantages of Selecting a Unique Scent for Your Business?
Choosing a personalised scent which represents a business perfectly is a powerful marketing technique. Below are the benefits that the right aroma can provide:
Brand Awareness and Recognition
Scent and emotions are closely linked, and certain smells leave an imprint in individuals' minds. When used in a business setting, this helps to create an emotional connection with customers. If a positive experience has been received, every time that same scent is smelt in the future, the same emotions will be unlocked.
This also works by helping customers to remember brands and recognise them even when in a new location. For a business, this means customers feel more connected to a brand, plus a unique identity for the company is created.
Selling Tool
Creating a personalised scent also aids selling as an aroma can be chosen which supports the intended product or service. This helps customers to understand more about what is available to them. Plus, it also acts as a way to draw the target audience into a business space, as lovely smells are inviting.
Repeat Customers and Recommendations
Creating a unique aroma which resonates with customers also means loyalty is likely to be improved as the emotional connection can be long lasting. Having an immersive experience and feeling stronger ties to a business can also lead to referrals from loyal customers, which acts as a form of word-of-mouth marketing.
Replace Unwanted Aromas
If a business is near contradicting aromas or produces smells that need to be masked, such as some in eateries, a personalised scent can be designed to combat the unwanted olfactics. This is achievable as, with the right notes, certain smells can be eradicated. By crafting a scent personalised to a business, the scent can balance air particles to ensure the intended smell fills a space at all times.
How Should You Choose a Personalised Scent for a Business?
As you now know, creating a personalised scent for a business is a powerful selling tool. When selecting the right aroma, considerations including the intended audience, surrounding area, and desired emotional connection all need to be considered.
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Make Your Own Fragrance
Consider working with a professional perfumer who can help you experiment with different combinations of essential oils and fragrance accords to find the perfect blend. Pay attention to how the scent evolves over time, as this will impact the customer experience.
Test your creation in the actual business environment to ensure it complements the space and resonates with your target demographic. Remember that a well-crafted fragrance should subtly enhance the atmosphere without overwhelming the senses.
Fine-tune the scent based on feedback from staff and trusted customers. This collaborative approach helps create a fragrance that truly embodies your brand identity and will help with your scent marketing strategy.
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Use A Fragrance Finder Tool
At ScentAir, we have our fragrance finder tool which will help you find a scent for your business, based on a number of questions to find out more about the types of scents that will fit the décor, brand purpose and aesthetics of your business.
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Discover Pre-made Scents To Match Your Business
Within our collection, we have a range of unique scents that are perfect for helping businesses create a memorable identity
. To learn more about our aromas and personalised options, contact our team.
