You’ve heard of scent marketing. You might have even heard some of the hype surrounding it—so many major brands use scent marketing!
Omnichannel retailing has saturated customers with information. Consumers can shop, talk about and interact with brands across more channels than ever before. Though access to consumers is at an all-time high, brands can drown in a sea of information. So how can marketers make brands stand out and get attention?
When you’re running a business, you want to invest in opportunities that will allow the business to thrive. But the bottom line is, well, your bottom line.