It’s the brand speaking to you’: the scent firms making smells for Subway, Abercrombie and more
The Guardian | Aimee Levitt
When Dallas Pratt worked at an outpost of Aesop in an outdoor shopping mall outside Chicago, one of her and her co-workers’ favorite ways of drawing in new customers was making a concoction they called “sidewalk tea”. They would put a few drops of scented lotion in a cup of hot water, and then they would pour it on to the slab of concrete outside the shop. As the water evaporated, the smell of the lotion would fill the air.
Hi! I’m McElle Zuro, in 2020 I launched Orderly- a home organization business. Alongside my team of incredibly talented and hard-working women we help our clients get organized in northern Utah. Outside of running a small business, I am a wife, and new mom to my five-month-old daughter Millie. When I’m not working or taking care of my family, I’m probably organizing something for fun, baking, or chatting with a friend. I absolutely love taking care of a home. I always have. So much so that I turned it into a business! Alongside my team we create lasting, simple, effective organizational systems to make our clients lives easier.
CHARLOTTE, N.C. (04/23/2025) – ScentAir®, a leader in scent marketing for business and home, is proud to introduce three new 100% sustainably produced fragrances in their sustainable line.
When it comes to infusing your space with luxurious home luxury scents that also embrace sustainability, ScentAir’s ECO Fragrance Line is the perfect choice. Our Sustainable Collection now features two classic favorites—Eco Allure and Eco Serenity—and three new additions: Eco Relaxation, Eco Vitality, and Eco Bliss. Designed exclusively for our Whisper HOME and Whisper PRO diffusers, these fragrances embody our commitment to eco-friendly innovation.
