What are the Benefits of Scent Branding for Hotels?
In today’s competitive hospitality industry, creating a memorable guest experience goes beyond stunning architecture and impeccable service. Scent branding is emerging as a powerful tool that not only enhances the overall ambiance of a property but also reinforces a hotel’s identity. By incorporating a signature aroma, hotels can welcome guests warmly, soothe them after stressful travel, and ultimately build lasting impressions.