Tagged with '#industryinsight'

A scent that captures the essence of a university can elevate the student experience, attract top athletic talent, and build lasting relationships with donors. Implementing a strategic scent marketing approach can significantly contribute to the success of a university, particularly within its athletic program.

When you're working on improving your business, it's easy to miss out on crucial details like lingering odors. Malodors can cause customers to think negatively about your business, leading to a severe drop in sales.