Westin Hotels & Resorts

Westin Hotels & Resorts

With more than 120 locations, Westin Hotels & Resorts offer guests artfully designed properties in the world's most exciting destinations. By utilizing the power of scent marketing along with a branded fragrance, they’ve taken the idea of sensory branding to new heights. 

Challenge 

There are more than 120 Westin properties, including 30 of the world's finest resorts. Each serve as a serene and distinctive alternative for those who appreciate a higher standard. All the Westin Hotels & Resorts are architecturally inspiring, thoughtfully designed and located in the world's most exciting cities and sumptuous resort destinations. The addition of a custom developed signature fragrance completes the full sensory approach that Westin takes when greeting their guests. 

"Scent is the most memorable of the senses. We feel scent is an exciting and important part of the guest experience."  

Senior Vice President, Westin Hotels and Resorts 

Solution 

Strategically positioned at entrances to greet guests as they arrive, ScentWave scent delivery systems offer a light and refreshing White Tea welcome in Westin hotels worldwide. Westin has taken the idea of sensory branding and signature scent to a whole new level. They now offer candles, oils and even a home version of the ScentWave system to consumers; all of which deliver their custom developed White Tea fragrance.  

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