Anytime Fitness

United States

Anytime Fitness

For Anytime Fitness, creating meaningful relationships is at the core of the business. By utilizing the power of scent marketing they’re able to create a memorable member experience, consistent across all locations.

Challenge

When Chuck Runyon and Dave Mortensen started Anytime Fitness over 15 years ago they had a simple, powerful idea that creating meaningful relationships would be the foundation of their business. Today with over 1,300 locations worldwide and 1,000 going online in the last four years, the fastest growing franchise system engages in a whole lot of meaningful relationships every day. Clearly, it is working out! Anytime Fitness also offers some unique benefits to their members that create a necessity for locations to be consistent. How does Anytime Fitness ensure that they connect with their members and potential members in a meaningful way and drive consistency throughout a fast-growing franchise system?

"When our customers walk in, they experience a crispness and freshness from ScentAir. It triggers a unique, positive emotion. It’s not overpowering because we control the scent delivery. It’s very subtle and makes the experience that much more memorable for people."  

Owner, Anytime Fitness
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Lebanon, TN

Solution

ScentAir offers Anytime Fitness a way to create continuity and consistency with fragrance, which adds value to the overall franchise and brand platforms. Even further, ScentAir offers a way for Anytime Fitness owners to add more to both the future member experience, as well as to the existing member experience. Owners choose from three signature fragrances that were developed to connect with the broad member base that Anytime serves. Scent is the most powerful of our five senses when it comes to emotion and memory. Anytime Fitness owners around the world recognize the power of scent and the value it creates for its members.

In the News
Tampa International Airport, Midtown Tampa and local hotels are using scents to create a subconscious sense of place.
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Indoor air quality is an often overlooked industry hazard in animal care facilities. High pathogen load, intense odor and increased airborne particles are issues that every animal establishment faces. These factors can have a huge detriment on your business, your clients and your staff.
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Most of us visit gyms and fitness centers to get healthy, but not all these facilities are as “healthy” as they could be. Every time a member gasps for breath during a workout, they increase indoor pollution. Improving your indoor air quality through a ScentAir air purification system helps with things like facility cleanliness, member and staff protection and odor removal.