By Jay Cridlin
From Tampa International Airport to area hotels and apartment communities, ScentAir has been scenting hotspots around the Tampa Bay area and people are taking note. This month, we sat down with Tampa Bay Times reporter Jay Cridlin to talk all things scent marketing, where we got to share some of our history and the magic behind fragrance.
Mr. Cridlin also had the pleasure of chatting with a few of our Bay Area customers who know the value of using fragrance to unify their brand story.
"Marriott has been scenting hotels for at least 10 years, said Albanos, who worked there for years before Mainsail. But the Midtown and Tampa International Airport programs are newer, implemented in the last year or two, reflecting the growing field of multisensory commercial development.
'It is important to hit the five senses when branding the community: taste, touch, feel, sight and scent,' said Kaci Brown, senior regional property manager for Greystar, which manages Midtown’s Novel. 'The goal is to have these five senses correlate so they are all branded and telling the same story.'”