"How does a brand create the ideal signature scent? It’s a lengthy and complex process, says Neohni Gilligan, the director of fragrance and product marketing at ScentAir, one of the world’s largest scent marketing companies. It begins with a 50-100 item questionnaire for the client, though only one or two of those questions relate specifically to scent. The rest are about decor, colours, lighting, sound and music, customer demographics, and the brand’s overall ethos.
Some pairings seem obvious: a furniture shop may want to play up the smell of leather while Cinnabon should smell like fresh cinnamon rolls are baking just a few feet away (at Cinnabon stores, ovens are placed near the doors of the store so that the smell escapes into the street; when the company trialled a location with ovens placed at the back, sales decreased significantly)."
Corporate gifting in 2025 is evolving beyond the traditional token of appreciation. It’s now about creating immersive experiences that resonate with recipients, enhancing brand image and fostering lasting connections. In today’s competitive landscape, choosing a gift that speaks to luxury and sophistication can be transformative for your company. One trend gaining momentum is the integration of exquisite scents into corporate gifts, such as scented candles, home luxury scents, and advanced scent diffusers.
Hi! I’m McElle Zuro, in 2020 I launched Orderly- a home organization business. Alongside my team of incredibly talented and hard-working women we help our clients get organized in northern Utah. Outside of running a small business, I am a wife, and new mom to my five-month-old daughter Millie. When I’m not working or taking care of my family, I’m probably organizing something for fun, baking, or chatting with a friend. I absolutely love taking care of a home. I always have. So much so that I turned it into a business! Alongside my team we create lasting, simple, effective organizational systems to make our clients lives easier.
CHARLOTTE, N.C. (04/23/2025) – ScentAir®, a leader in scent marketing for business and home, is proud to introduce three new 100% sustainably produced fragrances in their sustainable line.
