Elevating Experiences At World Class Hotels
ScentAir Stories

Implementing A New Dimension in Hospitality Branding: ScentAir Elevates Guest Experiences at World-Class Hotels

Westin Hotels & Resorts and Mandalay Bay Resort and Casino are renowned for their strong brand identities and world-class guest experiences. Hospitality leaders came to ScentAir for solutions to elevate guest experiences and create lasting brand impressions. 

AN OVERVIEW: CREATING A FULL SENSORY EXPERIENCE

In ScentAir’s 30-year history, thousands of hotels and resorts worldwide have established successful scent marketing programs to achieve brand identity and guest experience goals. Our expert team is ready to tackle each business's unique challenges.

 

In a city crowded with resort casinos, the Mandalay Bay Resort and Casino property stands out as a lush oasis in stark contrast to the Las Vegas desert. The MGM property's lively tropical setting of flowing water, lush foliage, and colorful décor lends itself to the power of scent marketing to enhance an unforgettable experience as a true Las Vegas escape. 

 

Likewise, Westin Hotels & Resorts has spent decades refining its brand. With more than 200 locations, it offers discerning guests artfully designed, upscale properties in the world’s most exciting destinations. Westin’s commitment to creating a complete sensory approach for their guests makes using scent marketing to curate a branded signature fragrance necessary. 

CRAFTING INNOVATIVE SOLUTIONS

ScentAir fragrance programs are uniquely tailored for every business, ensuring a seamless brand fit. In the brand immersion process, ScentAir helps clients find the scent that sparks authentic emotions in each brand experience.

CREATING A TROPICAL OASIS FOR MANDALAY BAY

ScentAir collaborated with the Mandalay Bay team to create a scent experience that complements the property's unique elements. ScentAir Stream systems deliver the aroma of Coconut Spice through the existing HVAC system across the hotel and 135,000-square-foot casino. Accenting aspects of the tropical setting, the ambient scent environment completes an unforgettable guest experience in one of the most renowned resorts Las Vegas has to offer.

“It’s all about the experience. ScentAir has added another dimension to our guests’ experience. Guests and staff just love it!”

– General Manager, Mandalay Bay’s  

WESTIN’S CUSTOM SCENT SUCCESS: FROM HOTELS TO HOMES

Westin’s luxurious, rejuvenating experiences and modern, elegant ambiance are recognized worldwide. The addition of a curated signature fragrance completes the full sensory approach. Utilizing the power of scent marketing and a branded fragrance has taken the idea of sensory branding to new heights.

 

Westin has successfully created a memorable environment for its guests, and now guests can enjoy the same signature scent in their homes. Westin offers candles, oils, and more, all of which deliver its custom White Tea fragrance.

 

Both resorts are creating lasting brand impressions and elevating guest experiences through custom scent marketing programs. 

 

Contact us to discover how ScentAir can help you exceed your business goals with scent marketing.