From Boutiques to Homes: The Scented Success Story of KOOKAÏ with ScentAir
To diffuse the new fragrance, ScentAir scent delivery systems were installed in several stores. ScentDirect or ScentStream systems were selected depending on location specifications.
Once launched, the KOOKAÏ signature scent was a hit with both customers and staff. Customers were quickly drawn to the fragrance. Store employees were taking note of the new enhancement to their working environment.
The exclusive KOOKAÏ signature scent has been a part of our new concept boutiques for over 5 years and is now instilled in our brand identity, keeping in the minds of our customers long past them leaving our boutiques. Our customers not only know and love the KOOKAÏ scent, but they want this scent to be a part of their own homes.
KOOKAÏ’s Retail Brand Manager quickly saw how their new signature scent enriched the in-store experience saying, “ScentAir is an extension of the KOOKAÏ brand and has been invaluable to helping us create a new dimension to our in-store customer experience.” Comments about the KOOKAÏ brand scent began appearing on social media.
As a powerful branding tool, customers would have to visit a store location to enjoy the scent experience firsthand. Yet customers wanted more.
Soon, demand for the fragrance paved the way for a new KOOKAÏ scented product line. The brand worked with ScentAir to create a line of retail products, starting with reed diffusers, to capitalize on their investment in fragrance.
The scented products expand on the success they have seen with their signature fragrance and keep the brand top-of-mind. According to KOOKAÏ’s Retail Brand Manager, “the exclusive KOOKAÏ signature scent has been a part of our new concept boutiques for over 5 years and is now instilled in our brand identity, keeping in the minds of our customers long past them leaving our boutiques. Our customers not only know and love the KOOKAÏ scent, but they want this scent to be a part of their own homes.”
With a strong professional relationship and more exciting projects in the future, KOOKAÏ and ScentAir will continue to expand their brand and product line in years to come.
Why ScentAir fragrances?
Our time-tested fragrance development methodology ensures your access to the highest quality scents available. Every ScentAir fragrance meets or exceeds global safety and regulatory requirements. We’ve invested 25 years in increasing results for your brand.
- 60% Higher Purchase Intent - Scent inclines consumers to purchase more, leading to 22% more products sold.
- 18% More Time In-Store - Fragrance increases linger time, causing consumers to shop longer.
- 9% More Money Spent - Increased purchase intent and more time in-store leads consumers to spend more.