Full Circle: Our Dotdigital Dotties 2024 Award and the Power of Scent at The Shard

In the world of home and commercial fragrance, creating memorable experiences for clients is what drives us every day. This is why we’re beyond thrilled to announce that ScentAir has been awarded the Dotdigital Dotties Awards this year for the Best Customer Retention or Loyalty Strategy award. We’re also pleased to share that we were shortlisted for four other Dottie awards including the Responsible Marketing Award, Best SMS Campaign, Visionary Marketing Leader, and Best Use of Personalization in Email.

This incredible recognition underscores our dedication to innovation, engagement, and customer satisfaction in digital marketing. However, what makes this award particularly special is that the ceremony was held at The Shard in London, an iconic location that we have the pleasure of scenting as part of our commercial fragrance portfolio.

This moment represents a unique convergence of our hard work, our vision, and the influence of fragrance in a celebrated space. In many ways, it feels as though we’ve come full circle—from enhancing The Shard’s atmosphere through the power of scent to now celebrating an achievement within its very walls. This connection deepens our sense of accomplishment and is a powerful reminder of why we do what we do.

Our journey with The Shard started as it often does with our clients: understanding their needs, vision, and goals for their space. Known worldwide as the UK’s tallest building, The View from The Shard team worked with ScentAir to create fragrant themes.

Starting in summer of 2021, the “Avant Garden” theme featured a fragrance based on a summer garden. The winter “Aurora Experience” was scented with the Nordic-inspired Cranberry Apple Marmalade fragrance. The experiences lead to an increase in visitor to The View from The Shard and a 30% increase in dwell time.

Since 2019 ScentAir has cultivated its direct-to-consumer e-commerce brand. As with everything we do at ScentAir, we strive to exceed expectations and allowed our digital learnings to inform and grow our B2B digital footprint as well. Being nominated for the Dotties is a recognition of our commitment to digital marketing excellence. The Dotties recognizes brands that showcase how they’ve used Dotdigital to enable demonstrable growth and ROI with creativity and effectiveness. For us, this nomination reflects the dedication we’ve invested in creating meaningful connections with our audience, communicating the sensory experience our brand offers, and demonstrating the power of fragrance to transform spaces.

In today’s digital world, where consumers often connect with brands online before experiencing them in real life, digital marketing plays a pivotal role in how we share what we do. This is even more important for a sensory-driven brand like ours. Through creative and analytical synergy across the ScentAir marketing team, our digital touch points convey the allure of fragrance, which builds trust and loyalty through the screen.

The Dotdigital Dotties brought together some of the most forward-thinking and dynamic brands in the industry. To have the awards held at The Shard, a space that we scent, is an affirmation of our belief in the ability of fragrance to make powerful connections and bring people together.

Now, as we join others in the same space to celebrate a different aspect of our business, we’re reminded of the countless hours of creativity, strategy, and passion that have led us to this moment.

Our relationship with The Shard and our nomination for the Dotdigital Dotties symbolizes the importance of multi-sensory branding in today’s commercial landscape. Fragrance has an unparalleled ability to create emotional bonds, foster comfort and familiarity, and enhance the way people experience a space. For many of our clients, these sensory connections have been pivotal to creating stronger, lasting impressions on customers and employees alike.

As we move forward, we’re excited to continue shaping and innovating the scent experience for commercial and home spaces alike. We know that the right fragrance, when paired with a thoughtful brand experience, can build memories and emotional connections that stand the test of time. This Dotdigital Dotties award, along with the celebration at The Shard, is a reminder of how far we’ve come in this journey—and of the limitless potential that lies ahead.

We extend our heartfelt gratitude to our clients, partners, and supporters who’ve been part of our journey. Your trust in our vision and your belief in the transformative power of fragrance have propelled us to this point. We’re filled with gratitude and excitement for what the future holds.

Thank you for being part of this full-circle moment with us. Walking away with a win at the Dotties was an honor, but we were equally grateful to be part of a ceremony held in a space we’ve had the privilege to scent—showing just how far the power of fragrance can reach.