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How Your Favorite Fast Food Joints Cleverly Use Scent MarketingThe Takeout | Cassie WomackWhen I visited the Tin Building, a sprawling, upscale food hall in New York's Seaport District, restaurant critic Pete Wells's New York Times review was on my mind. Wells was largely complimentary, but, he said, something was missing. While the European markets that served as inspiration are packed with smells, the squeaky-clean Tin Building had no scent. As I walked through the complex, I kept sniffing the air. Wells was right. From the fishmonger to the flower stall, the place was odorless.Read the full article here.
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It’s the brand speaking to you’: the scent firms making smells for Subway, Abercrombie and moreThe Guardian | Aimee LevittWhen Dallas Pratt worked at an outpost of Aesop in an outdoor shopping mall outside Chicago, one of her and her co-workers’ favorite ways of drawing in new customers was making a concoction they called “sidewalk tea”. They would put a few drops of scented lotion in a cup of hot water, and then they would pour it on to the slab of concrete outside the shop. As the water evaporated, the smell of the lotion would fill the air.Read the full article here.
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I ditched smokey incense sticks and candles for non-toxic dry-fragrance reeds – now my house always smells like a luxurious hotel for just $18Home & Garden | Punteha van TerheydenEver since walking into a tattoo shop as a teenager and smelling incense sticks lightly wafting a mystical, cozy and comforting aroma around, I have used them at home.But recently, I’ve been increasingly editing dozens of well-researched pieces on swapping toxic household goods to non-toxic ones, from home cleaning products to fragrancing and beyond. As a result, I’m afraid my incense sticks have ended up on the proverbial chopping block.That’s why I was so pleasantly surprised and relieved to find a brilliant non-toxic swap after testing ScentAir’s non toxic dry-fragrance sticks. They smell like a luxury hotel and the smell is constant, long-lasting and now, my new preferred way to make my home smell nice.Read the full article here.
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Discover the Perfect Hue for Your Home: Trending Diffuser Colors
As we reimagine our diffuser collection, we’re thrilled to invite you, our valued customers, to help choose the next standout color for our product line. More than just a visual accent, our diffuser is designed to enhance your space with delightful home luxury scents, making every room feel inviting.
Today, we’re shining a light on four trending colors—Turquoise, Terra Cotta, Lavender, and Sunrise. With your help, one of these trending colors will be a new Whisper HOME diffuser color in 2025. Don’t forget to cast your vote here.
Whether you’re a fan of our classic black or white scent diffuser or on the hunt for a fun, trendy new ScentAir aroma diffuser color to complement your décor, read on to discover the story behind each hue.
Turquoise: A Breath of Fresh, Oceanic Scents
Turquoise is more than just a vibrant shade; it embodies the calm of tropical seas and clear skies. This blue-green hue is increasingly popular in modern interiors due to its ability to evoke a sense of serenity and rejuvenation. The color’s versatility means it pairs well with neutral tones as well as bold accents, making it an excellent choice for creating a balanced ambiance with refined scent profiles and home luxury scents that transport you to an exotic retreat.
Imagine your Turquoise Whisper HOME diffusing crisp, refreshing aromas into your space—the perfect complement to Turquoise’s cool vibe.
The perfect fragrance finds to pair with a Turquoise diffuser: Amalfi Coast and Isle of Capri.
Terra Cotta: Warmth and Earthy Elegance
Terra Cotta draws inspiration from the natural hues of sun-kissed clay and rustic landscapes. Its warm, earthy tones evoke the comforting glow of a sunset and the timeless charm of artisanal design. This rich shade is particularly appealing in today’s décor trends, where authenticity and nature-inspired aesthetics are in high demand.
Its warmth naturally complements the organic, inviting aromas that fill your home with a sense of well-being, making it a favorite among those who appreciate genuine, alt fragrances that tell a story.
Pair a Terra Cotta Whisper HOME diffuser with deep, rich fragrance notes to create a space that feels both grounded and sophisticated.
The perfect fragrance finds to pair with a Terra Cotta diffuser: Oudh and Santal & Red Cedar.
Lavender: Serenity Meets Creative Inspiration
Lavender is synonymous with calm and creativity, a timeless favorite that has evolved into a modern statement of relaxation. This soft pastel purple is not only visually soothing but also known for its ability to promote mental well-being. Lavender can transform your room into a tranquil haven where you can unwind and let your creativity flow.
With its association to relaxation, Lavender is a natural match for those who enjoy nurturing both the mind and body.
A gentle, floral fragrances in a Lavender Whisper HOME diffuser enhance both meditation spaces and creative studios.
The perfect fragrance finds to pair with a Lavender diffuser: Lavender & Ylang and Eucalyptus Mint.
Sunrise: Radiant Energy to Ignite Your Day
Sunrise captures the invigorating energy of early morning light and brings a burst of optimism into your space. With its vibrant, warm tones, this color is all about renewal and positivity. Picture your Sunrise Whisper HOME diffuser lighting up with a soft glow as it disperses a revitalizing fragrance that mimics the uplifting power of a new day.
Its bold vibrancy makes it an ideal choice for anyone looking to break away from the ordinary and embrace a lifestyle filled with radiant aromas and endless possibilities.
Sunrise is the perfect Whisper HOME diffuser color for spaces that need a spark of inspiration, a hue that energizes your senses.
The perfect fragrance finds to pair with a Sunrise diffuser: Sun Shower and Tuscan Orange.
Your Voice Matters in Our Color Journey
Your input is crucial in shaping our next diffuser color. Whether your heart is set on the serene vibes of Turquoise, the earthy embrace of Terra Cotta, the calming allure of Lavender, or the dynamic spark of Sunrise, each color promises to elevate your experience.
Join us on this colorful journey and help create an ambiance that is uniquely yours, one diffuser at a time.
Cast your vote for the new diffuser color here.
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What are the Benefits of Scent Branding for Hotels?
In today’s competitive hospitality industry, creating a memorable guest experience goes beyond stunning architecture and impeccable service. Scent branding is emerging as a powerful tool that not only enhances the overall ambiance of a property but also reinforces a hotel’s identity. By incorporating a signature aroma, hotels can welcome guests warmly, soothe them after stressful travel, and ultimately build lasting impressions.
Enhancing the Guest Experience
Imagine stepping into a hotel lobby that greets you with a subtle yet distinctive aroma. This initial sensory experience can immediately put guests at ease. Research shows that pleasant scents have the power to evoke positive emotions and memories, creating an inviting atmosphere. Using carefully selected hotel collection scents, hotels can differentiate themselves from competitors by offering a unique olfactory signature that guests remember long after their stay.
A well-chosen hotel scent not only enhances aesthetics but also influences the way guests perceive their environment. Whether it’s a light, refreshing fragrance in the lobby or a more comforting aroma in the guest lounge, the strategic use of scent can elevate the guest experience significantly.
Welcoming Guests with a Signature Aroma
The moment a guest steps through the door, the air is filled with the essence of the hotel’s brand. A welcoming aroma sets the stage for a positive experience. Many hotels now utilize ScentAir’s advanced hotel scent machines and hotel fragrance diffusers to ensure the aroma is evenly distributed across common areas. ScentAir diffusers are designed to maintain a consistent scent profile, ensuring that every guest enjoys the intended experience from the reception area to the hallways.
For many luxury hotels, the scent becomes a part of the overall brand identity. Guests begin to associate specific hotel fragrances with quality, comfort, and reliability. Westin Hotels is among our top clients who have experienced the benefit of fragrance that becomes enmeshed with its brand. This connection not only enhances the initial welcome but also contributes to guest loyalty over time.
Relaxation After Stressful Travel
Travel can be exhausting, and arriving in an unfamiliar place often adds to the stress. A carefully curated scent can provide a welcome respite, easing tension and promoting relaxation. After a long journey, guests can unwind as soon as they cross your threshold with soothing hotel diffuser scents that gently calm the senses. This subtle yet impactful detail helps create a serene environment where guests can recharge and feel truly at home.
The use of a consistent hotel fragrance throughout the property ensures that even the smallest areas, like corridors or lounges, contribute to a relaxing atmosphere. This holistic approach to scent branding means that every aspect of the guest journey is enhanced, from the moment of arrival to check-out.
Strengthening Brand Identity and Loyalty
Scent branding goes beyond merely creating a pleasant ambiance; it’s a strategic move to strengthen brand identity. A distinctive hotel scent can become synonymous with a hotel’s overall experience, making it easier for guests to recall their stay. When a guest later encounters a similar aroma elsewhere, it may remind them of the comfort and care they experienced, increasing the likelihood of repeat visits.
For those interested in elevating their own properties with signature scents, questions like “where to buy Hilton hotel scent” often arise. ScentAir offers a comprehensive range of products tailored for the hospitality industry. More than just a supplier, we partner with hotels to find the perfect scent that matches their unique ambiance and brand identity. Our experienced team provides personalized consultations to help you identify the ideal fragrance that enhances your property's character and guest experience.
For hotel brands seeking a truly distinctive edge, ScentAir offers custom fragrance creation services, enabling you to develop a signature scent exclusively for your brand. This integrated approach ensures that every aspect of your scent branding is consistent, effective, and uniquely tailored to captivate your guests.
Operational Benefits and Ease of Use
Modern scent delivery systems are both efficient and easy to manage. ScentAir’s hotel scent machines are engineered to be low-maintenance while providing high-quality dispersion. This operational efficiency means that hotels can focus on other aspects of guest service while their chosen aroma continuously enhances the environment.
By investing in quality scent branding solutions, hotels can also benefit from positive word-of-mouth marketing. Guests who enjoy a uniquely calming or refreshing atmosphere are likely to share their experiences, further reinforcing the hotel’s brand and attracting new clientele.
In a world where first impressions are critical, scent branding offers hotels an innovative way to captivate guests from the moment they arrive. Using distinctive hotel collection scents and reliable, advanced hotel scent machines, hotels can create a welcoming, relaxing environment that transforms a simple stay into an unforgettable experience. The benefits of scent branding extend well beyond aesthetics, into the very heart of hospitality.
Contact us to learn more about ScentAir for your hotel brand.