(CNN) — Ever walked past the open door of a bakery, caught the scent of warm cinnamon rolls, and been transported back to your mother's kitchen?
Scent marketing techniques are leaving their smells everywhere and while you open your nostrils you're also opening your wallet. How does it all work? Kristina Guerrero and ScentAir’s Kristen Payne have sniffed around and have everything you need to know about scent marketing.
ScentAir Executives Speak About Scent Marketing & Customer Experience on "Innovation Navigation" Podcast