香りの印象

Short description
あらゆるものの香りのマーケティングに関する記事と洞察のためのあなたのハブ。
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香りの印象へようこそ

セントエアーは、香りを市場やブランドのビジネスに使用することで知られています。 それだけでなく、私たちはマーケティングのすべてに取りつかれています。 Scent Impressionsは、 香りのマーケティング、ならびにビジネスプラクティスにどのように適合するか 毎日使用するマーケティング戦略を探る学習センターです。 香りマーケティングの詳細を学び、セントエアーのチームから 一般的なマーケティング、ブランディング、およびカスタマーエクスペリエンスに関する新しい視点を取得します。 

Businesses around the world are prioritizing a fresh and clean customer experience. With global attention on health and sanitation, businesses are enhancing their cleaning practices with fresh fragrances and malodor management products to meet higher customer expectations of clean.
Orange in water
Beautifully scented and considered a natural remedy, essential oils have been touted as a staple in the functional medicine toolbelt for years. As people turned to essential oils for their aromatherapy benefits to make them feel a little better, they began experimenting with oils by using them to scent their homes.
Essential Oil
A clean you can see is easy. But a clean you can feel? That’s a little trickier.

Now more than ever, there’s a premium on cleanliness in the public sphere. Customers are acutely aware of the sanitation practices around them. Visual cues of cleanliness like organized products and shiny, spotless surfaces have always been a hallmark of a pleasurable customer experience, but the human perception of clean goes far beyond the visual.
Oranges
If your business faces strong, unpleasant odors, you know how hard it can be to eliminate the malodors. Now imagine running a business that depends on maintaining a feeling of freshness, but a noticeable fragrance is totally incompatible with your business environment.
Leaves in Vase
As 21st century marketers, we have the advantage of learning from our contemporaries in real-time. There’s no shortage of businesses to stalk and marketing gurus to follow. With so much activity, it’s hard to catch (and analyze) every move in the business. But when industry leaders make a big move, it’s time to pull out our note-taking apps!
guy at grocery store shopping for produce
Shocking, I know. Especially when you consider how the rise of E-commerce, OTAs, and price transparency changed the way hotels conduct business. But things are changing yet again.
'HOTEL' large words background photo
Have you ever walked into a store, a hotel lobby, or even past a boutique and thought “wow, it smells incredible in here”?
ScentAir Home Essence
Big work projects can be a nightmare. Especially projects that impact many departments.
oils for skin drop care skin beauty
Looking for a way to squeeze more out of your healthcare marketing budget? Increasing your patient engagement can supercharge your healthcare marketing strategy.
healthcare employee
Have you ever taken a stroll through the fragrance section in an upscale department store?
coffee beans
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