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Bienvenido a Scent Impressions
ScentAir es conocido por usar aromas para comercializar y marcar negocios. Pero estamos obsesionados con todas las cosas de marketing. Scent Impressions es un centro de aprendizaje para explorar el marketing olfativo y cómo este encaja con las prácticas de negocios y las tácticas de marketing que usted usa todos los días. Aprenda todo lo referente al marketing olfativo y obtenga una nueva perspectiva sobre el marketing general, branding y la experiencia del cliente del equipo de ScentAir.
As 21st century marketers, we have the advantage of learning from our contemporaries in real-time. There’s no shortage of businesses to stalk and marketing gurus to follow. With so much activity, it’s hard to catch (and analyze) every move in the business. But when industry leaders make a big move, it’s time to pull out our note-taking apps!
Shocking, I know. Especially when you consider how the rise of E-commerce, OTAs, and price transparency changed the way hotels conduct business. But things are changing yet again.
Have you ever walked into a store, a hotel lobby, or even past a boutique and thought “wow, it smells incredible in here”?
Big work projects can be a nightmare. Especially projects that impact many departments.
Looking for a way to squeeze more out of your healthcare marketing budget? Increasing your patient engagement can supercharge your healthcare marketing strategy.
Have you ever taken a stroll through the fragrance section in an upscale department store?
Si usted dirige un hotel o un centro turístico y su administrador de ingresos no comparte información con su encargado de marketing, es posible que no esté aprovechando al máximo todos los datos de los que dispone.
Mandalay Bay, a premier resort and casino in the MGM Resorts portfolio, already had a stunning property to delight their guests. Every detail of the resort had been attended to.
You’ve heard of scent marketing. You might have even heard some of the hype surrounding it—so many major brands use scent marketing!
If your business isn't utilizing the power of scent, here are 10 ways you may benefit from a scent marketing strategy.
