What’s that smell? At Tampa’s airport, hotels, it’s not your imagination

The lobby area at Dunedin's Fenway Hotel, seen here on Aug. 30, pumps in a scent called Orange Spice, which is produced by a North Carolina company called ScentAir. The Fenway's Tampa-based management company, Mainsail Lodging and Development, is one of a growing number of companies to use scent marketing in an effort to lure and retain customers. 

Read the full article