AI advancements have had significant impacts on various industries, revolutionizing the way tasks are performed, and enabling the development of numerous new applications. As powerful as AI can be, it has limitations. For the fragrance industry that involves a complex combination of artistry, creativity, and human sensory perception, what are the roles that AI can play?
Fragrance Is Art
Fragrance specialists, also known as fragrance curators, fragrance chemists, perfumers, are professionals who specialize in creating and developing fragrances. Their primary responsibility is to design and formulate unique and appealing scents for various products, including personal perfume commercial diffusion machines, home scented candles and so on. They use their expertise and market knowledge to combine different aromatic ingredients, natural and synthetic, in precise proportions to produce captivating and unique scents. A good fragrance curator possesses a keen sense of smell, a deep knowledge of fragrance ingredients, and the ability to bring creative visions to life through fragrance.
Fragrance is closely tied to human emotions and personal experiences. Being able to empathize with their target audience, and understand the psychological impact of scents on individuals, fragrance curators create scents that resonate with people and evoke specific moods or feelings. This emotional connection is difficult for AI to replicate because it lacks human experience and subjective understanding.
Fragrance Involves Science Too
1. Fragrance Safety Knowledge
Fragrance curation involves a blend of art and science. On top of an artistic sense, a fragrance curator must have a solid understanding of the technical aspects of perfumery, including formulation techniques, dilution ratios, stability considerations, regulations, and safety requirements, in order to create fragrances that are both appealing and safe to the users.
2. In-Depth Market Analysis
Fragrance curators also need to acquire market knowledge by conducting market analysis. A good understanding of the target market will minimize the risk of launching a product that meets no existing needs. This is where AI can shine, serving as a powerful market research tool. Known for its ability to analyze massive data and generate quick insights, AI can help fragrance curators understand a market much faster and deeper than they used to; it can also fast-track the process of fragrance creation by suggesting fragrance formulas.
Scent Marketing Relies on Collaboration
When it comes to scenting for businesses, collaboration with clients, marketers, and other team members is key to success. Fragrance curators with good communication skills can understand clients’ needs, articulate their ideas, and incorporate feedback to perfect the fragrance. This process involves the participation of multiple parties to interact and exchange feedback.
ScentAir embraces the challenges of digitalization, with our mind set on one goal: delivering maximum value to customers. As the global leader in scent marketing, we have been helping businesses create powerful customer experiences across 119 countries. These valuable experiences give us important insights and data, which we will then apply to the creation of new fragrances.
Retaining a human touch to our services, our team pairs brand learnings with scent psychology and cultural fragrance cues to determine the notes that reaffirm a brand promise and maximize customer perceptions of value. Our Brand Immersion Process unpacks a brand identity and identifies targeted emotions the brand should create for customers. We analyze four key brand components, including aesthetics, décor, brand purposes and key customers, to interpret brand image, and determine the target emotion a brand should create for their customers.
We couple best-in-class one-stop solutions with human-centered services that are tailored to meet our client’s varying needs. Our expertise has allowed us the privilege of working with some of the world’s leading brands such as Westin Hotel, Crown Casino, Executive Center, Melbourne Airport, Air New Zealand, TAG Heuer, Under Armour, and KOOKAI.
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