ScentAir introduces its newest collection — the Far East Collection, spotlighting two exquisite scents: Hinoki Cypress and Osmanthus Magnolia, each of which is designed to evoke a unique ambiance inspired by Asian heritage and natural tranquility.
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Decoding China’s Gen Z for Effective Scent Marketing
China’s multi-billion dollar fragrance market is booming. According to data from Euromonitor, the compound annual growth rate of China's fragrance market for the next few years is about three times more than the global market, and by 2025, China's fragrance sales may reach CNY 30 billion (USD 4.733 billion), with Generation Z being the driving force.