Tagged with '#scentmarketing'

The latest retail trends reflect not only the changing behaviors of shoppers but also the values they prioritize. From wellness to phygital and creator commerce, the retail sector is undergoing a transformative shift. It is clear that prioritizing customer experience remains a cornerstone of retail success.

In today’s world, where health and wellness have taken center stage, the wellness economy is growing faster than ever. Increasingly, fragrance has emerged as a subtle yet powerful element to meet customers’ evolving demands.

With the 2025 World Expo set to take place in Osaka, millions of travelers will be making their way to the Land of the Rising Sun, and hotels in Japan are presented with a unique opportunity to redefine guest experiences by embracing J Wellness. By strategically using scents that reflect the essence of Japanese wellness, hotels can make a memorable impression on visitors, deepening their connection to the Japanese culture and the wellness-focused lifestyle.

ScentAir introduces its newest collection — the Far East Collection, spotlighting two exquisite scents: Hinoki Cypress and Osmanthus Magnolia, each of which is designed to evoke a unique ambiance inspired by Asian heritage and natural tranquility.

On September 20, 2024, ScentAir hosted the 2^nd APAC Distributor Conference in Hong Kong, bringing together partners, distributors, and key stakeholders to celebrate achievements, discuss future growth, and explore innovations in the world of scent marketing. 

As the cool days of fall arrive, there’s no better way to enhance your home than with the cozy, comforting scents of the season. This fall, transform your home into a cozy retreat with our Fall Collection – six distinct fragrances that help you create a welcoming, autumn-inspired retreat.

Into its third decade of scent marketing excellence, ScentAir is on a mission to pushing further on its sustainability initiatives through innovation and thereby set a new benchmark for the industry.

On 5 Jan 2024, Creed released a new fragrance “Carmina” at its pop-up store in Xintiandi Style I. ScentAir was present to help enhance the on-site experience.

Colors and fragrances echo each other. The choice of color communicates to the customer about the scent, the product and even the brand itself, with the ability to influence customers’ purchase decisions.

China’s multi-billion dollar fragrance market is booming. According to data from Euromonitor, the compound annual growth rate of China's fragrance market for the next few years is about three times more than the global market, and by 2025, China's fragrance sales may reach CNY 30 billion (USD 4.733 billion), with Generation Z being the driving force.