The latest retail trends reflect not only the changing behaviors of shoppers but also the values they prioritize. From wellness to phygital and creator commerce, the retail sector is undergoing a transformative shift. It is clear that prioritizing customer experience remains a cornerstone of retail success.
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Embracing the Opportunities of Wellness Economy: How Fragrance Can Transform Retail, Hospitality, and Real Estate
In today’s world, where health and wellness have taken center stage, the wellness economy is growing faster than ever. Increasingly, fragrance has emerged as a subtle yet powerful element to meet customers’ evolving demands.
The Future of J Wellness in Japan: Enhancing Well-Being with Scent
With the 2025 World Expo set to take place in Osaka, millions of travelers will be making their way to the Land of the Rising Sun, and hotels in Japan are presented with a unique opportunity to redefine guest experiences by embracing J Wellness. By strategically using scents that reflect the essence of Japanese wellness, hotels can make a memorable impression on visitors, deepening their connection to the Japanese culture and the wellness-focused lifestyle.
Celebrating Success: ScentAir APAC Distributor Conference 2024
On September 20, 2024, ScentAir hosted the 2nd APAC Distributor Conference in Hong Kong, bringing together partners, distributors, and key stakeholders to celebrate achievements, discuss future growth, and explore innovations in the world of scent marketing.
How ScentAir Is Leading the Next Era of Scent Marketing Sustainability
Into its third decade of scent marketing excellence, ScentAir is on a mission to pushing further on its sustainability initiatives through innovation and thereby set a new benchmark for the industry.
The right scent can create positive associations and even entice shoppers to spend more money
The Philadelphia Inquirer | By Terri Akman
Businesses have recognized scent and its ability to create unique memorable experiences, drive brand recognition, and help them stand apart from competition.
Perfuming music: Mane and Cercle team up for a series of immersive concerts
Nez Magazine | By Juliette Faliu
Cercle creates experiences and organises festivals and concerts that shine the spotlight on cultural and natural heritage with a fusion of music, aesthetics and showcasing artists and venues. In early 2022 the company was contacted by Ugo Charron, Mane perfumer and member of indie electronic band Cosmic Gardens. Their discussions led to the creation of an olfactory signature for Cercle and its musical events. Tested for the first time in Sevilla’s Plaza de España in April, the Golden Hour scent will be diffused on 10 July in Geneva for a concert in front of Saint Pierre Cathedral.
The View from The Shard enhance experience by engaging ScentAir
UK Business News | By Lisa Baker
The View from The Shard is working with scent marketing expert ScentAir to complete its all-encompassing themed experiences for visitors at the top of London’s tallest building.
ScentAir is building a fast-growing overseas business reaching to Hong Kong and beyond
Charlotte Business Journal | By Laura Williams
Hoteliers, retailers, apartment building developers and entertainment venue operators have long paid attention to how their stores, lobbies and performance halls looked to visitors. Now they’ve added smell to the offerings. Most turn to Charlotte-based ScentAir, a pioneer in the delivery of scent impressions.
Charlotte Company Uses Smell to Change Your Behavior
Charlotte Magazine | Emma Speckman
As you walk into the lobby of the Westin in uptown, you step into a world manufactured for your pleasure and convenience.