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I’m a proud mother of four, a Midwife by profession, and the creator behind the Instagram platform @JUSTOURHOME1, where I share my love for home styling, organisation, and the beauty of creating a welcoming space. My time is often split between caring for my family, helping moms through their motherhood journeys as a midwife, and curating a warm and inspiring home environment. I’m passionate about turning ordinary spaces into comforting havens filled with love and personality.

The holiday season is more than just a time for decorations and sales; it's a chance to elevate your scent marketing strategy and create an unforgettable atmosphere for your customers. The right fragrance can turn any business into a memorable holiday destination, enhancing the customer experience in ways that visuals and sounds simply can't.

ScentAir recently embarked on an exciting initiative to develop sustainable scents that are 100% environmentally responsible and eco-friendly. Earlier this year, we launched the first fragrances from this initiative: Eco Allure and Eco Serenity crafted for the Whisper HOME Diffuser and Whisper PRO Diffuser.

Westin Hotels & Resorts and Mandalay Bay Resort and Casino are renowned for their strong brand identities and world-class guest experiences. Hospitality leaders came to ScentAir for solutions to elevate guest experiences and create lasting brand impressions. 

Colors and fragrances echo each other. The choice of color communicates to the customer about the scent, the product and even the brand itself, with the ability to influence customers’ purchase decisions.

China’s multi-billion dollar fragrance market is booming. According to data from Euromonitor, the compound annual growth rate of China's fragrance market for the next few years is about three times more than the global market, and by 2025, China's fragrance sales may reach CNY 30 billion (USD 4.733 billion), with Generation Z being the driving force. 

China’s consumer spending was strong over the May Day holiday. In May, the total retail sales of consumer goods reached 3.8 trillion yuan, a year-on-year increase of 12.7%. Meanwhile, according to Sensormatic, the foot traffic to stores increased by 56.7% year-on-year, all but showing that consumers are returning to physical stores.

AI advancements have had significant impacts on various industries, revolutionizing the way tasks are performed, and enabling the development of numerous new applications. As powerful as AI can be, it has limitations. For the fragrance industry that involves a complex combination of artistry, creativity, and human sensory perception, what are the roles that AI can play? 

Fragrance products are now red-hot, as people tend to spend more time at home even post-pandemic. With the global home fragrance market size expected to reach USD 27.63 billion by 2027, what opportunities does it bring to your brand?

More products have emerged in the market, but the public’s knowledge about fragrance has not grown accordingly. There are many questions to be answered. Are there safety issues you should be aware of while enjoying the smell of your favorite fragrance? Is it a good idea to use home fragrance products in a business office?