Fragrant Flying: The Special Scents Used By Airlines & Airports
The Points Guy | Harriet Baskas
Some of the Air France spaces at Paris-Charles de Gaulle Airport (CDG) smell a bit different now than they did last month.
That's because, in mid-January, the carrier introduced its first-ever signature fragrance and began using it in its La Premiere (first-class) lobby and at a handful of lounge areas at CDG.
Imagine if your scent could outsell your signage. That’s the power of scent marketing, a tool that taps into memory, emotion, and experience to influence behavior. When done right, scent can subtly guide your customers to stay longer, buy more, and remember you.
In today’s competitive hospitality industry, creating a memorable guest experience goes beyond stunning architecture and impeccable service. Scent branding is emerging as a powerful tool that not only enhances the overall ambiance of a property but also reinforces a hotel’s identity. By incorporating a signature aroma, hotels can welcome guests warmly, soothe them after stressful travel, and ultimately build lasting impressions.
We’re more than scent. ScentAir delivers elevated air care that enhances environments, builds brands, and creates powerful experiences. See how we’re transforming the world one impression at a time.
