Tagged with '#scentmarketing'

As the cool days of fall arrive, there’s no better way to enhance your home than with the cozy, comforting scents of the season. This fall, transform your home into a cozy retreat with our Fall Collection – six distinct fragrances that help you create a welcoming, autumn-inspired retreat.

Colors and fragrances echo each other. The choice of color communicates to the customer about the scent, the product and even the brand itself, with the ability to influence customers’ purchase decisions.

China’s multi-billion dollar fragrance market is booming. According to data from Euromonitor, the compound annual growth rate of China's fragrance market for the next few years is about three times more than the global market, and by 2025, China's fragrance sales may reach CNY 30 billion (USD 4.733 billion), with Generation Z being the driving force. 

The ScentAir APAC Distributor Conference 2023, held on August 22, was a resounding success, bringing together key personnel from ScentAir marketing, fragrance, product development, supply chain management, and partners from all over APAC.

China’s consumer spending was strong over the May Day holiday. In May, the total retail sales of consumer goods reached 3.8 trillion yuan, a year-on-year increase of 12.7%. Meanwhile, according to Sensormatic, the foot traffic to stores increased by 56.7% year-on-year, all but showing that consumers are returning to physical stores.

AI advancements have had significant impacts on various industries, revolutionizing the way tasks are performed, and enabling the development of numerous new applications. As powerful as AI can be, it has limitations. For the fragrance industry that involves a complex combination of artistry, creativity, and human sensory perception, what are the roles that AI can play? 

Charlotte Magazine | Emma Speckman

As you walk into the lobby of the Westin in uptown, you step into a world manufactured for your pleasure and convenience. 

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MSNBC

When you’re trying to attract customers, have you ever thought about using a certain smell? Walking into a store or hotel lobby, you might get a whiff of some invisible marketing magic. It’s called scent marketing, and here’s why the battle for your nose has become so fierce.

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Fragrance products are now red-hot, as people tend to spend more time at home even post-pandemic. With the global home fragrance market size expected to reach USD 27.63 billion by 2027, what opportunities does it bring to your brand?

When you're working on improving your business, it's easy to miss out on crucial details like lingering odors. Malodors can cause customers to think negatively about your business, leading to a severe drop in sales.