The Philadelphia Inquirer | By Terri Akman
Businesses have recognized scent and its ability to create unique memorable experiences, drive brand recognition, and help them stand apart from competition.
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Perfuming music: Mane and Cercle team up for a series of immersive concerts
Nez Magazine | By Juliette Faliu
Cercle creates experiences and organises festivals and concerts that shine the spotlight on cultural and natural heritage with a fusion of music, aesthetics and showcasing artists and venues. In early 2022 the company was contacted by Ugo Charron, Mane perfumer and member of indie electronic band Cosmic Gardens. Their discussions led to the creation of an olfactory signature for Cercle and its musical events. Tested for the first time in Sevilla’s Plaza de España in April, the Golden Hour scent will be diffused on 10 July in Geneva for a concert in front of Saint Pierre Cathedral.
The View from The Shard enhance experience by engaging ScentAir
UK Business News | By Lisa Baker
The View from The Shard is working with scent marketing expert ScentAir to complete its all-encompassing themed experiences for visitors at the top of London’s tallest building.
ScentAir is building a fast-growing overseas business reaching to Hong Kong and beyond
Charlotte Business Journal | By Laura Williams
Hoteliers, retailers, apartment building developers and entertainment venue operators have long paid attention to how their stores, lobbies and performance halls looked to visitors. Now they’ve added smell to the offerings. Most turn to Charlotte-based ScentAir, a pioneer in the delivery of scent impressions.
Charlotte Company Uses Smell to Change Your Behavior
Charlotte Magazine | Emma Speckman
As you walk into the lobby of the Westin in uptown, you step into a world manufactured for your pleasure and convenience.
The Sweet Smell Of Scent Marketing
MSNBC
When you’re trying to attract customers, have you ever thought about using a certain smell? Walking into a store or hotel lobby, you might get a whiff of some invisible marketing magic. It’s called scent marketing, and here’s why the battle for your nose has become so fierce.
Scents on a plane: Why the aviation industry is waking up to fragrance
CNN | By Howard Slutsken
Ever walked past the open door of a bakery, caught the scent of warm cinnamon rolls, and been transported back to your mother’s kitchen?
Our sense of smell is remarkable, and can easily trigger memories and emotions. Recognizing the power of our sniffers, businesses are starting to add a special aroma to their brands.
Why Does the Holiday Inn Smell Like Musk?
The Wall Street Journal | by Scott McCartney
Budget hotel chains, emulating luxury brands, are adopting signature scents to create memorable experiences; ‘Essence de Sofitel’
How to Humanize Your Customer Experience
Inc. | by Rhett Power
CX can be a misleading term. Customers are people, and the customer experience is really just a part of an individual's human experience, which occurs via five basic senses. These senses control our emotions and drive our decision-making, including the decisions we make with our wallets.
What’s that smell? At Tampa’s airport, hotels, it’s not your imagination
Tampa Bay Times | by Jay Cridlin
The lobby area at Dunedin's Fenway Hotel, seen here on Aug. 30, pumps in a scent called Orange Spice, which is produced by a North Carolina company called ScentAir. The Fenway's Tampa-based management company, Mainsail Lodging and Development, is one of a growing number of companies to use scent marketing in an effort to lure and retain customers.