Tagged with '#industryinsight'

Colors and fragrances echo each other. The choice of color communicates to the customer about the scent, the product and even the brand itself, with the ability to influence customers’ purchase decisions.

China’s consumer spending was strong over the May Day holiday. In May, the total retail sales of consumer goods reached 3.8 trillion yuan, a year-on-year increase of 12.7%. Meanwhile, according to Sensormatic, the foot traffic to stores increased by 56.7% year-on-year, all but showing that consumers are returning to physical stores.

When you're working on improving your business, it's easy to miss out on crucial details like lingering odors. Malodors can cause customers to think negatively about your business, leading to a severe drop in sales.