Sacramento Kings

United States

Sacramento Kings

NBA team the Sacramento Kings, offer fans the fun and excitement of a thrilling sportsmanship. By utilising the power of scent marketing in their home arena, Golden 1 Center, they provide a heightened game day experience with a touch of luxury. 

Challenge 

The Sacramento Kings must offer their fans an immersive, exciting and enjoyable fan experience.  A key element of the Kings fan experience at the Golden 1 Center is the delivery of luxury and quality.  In order to do so, the organisation must offer a variety of amenities and services beyond the action on the court.   By doing so, they create stronger fan affinity and support of the Kings. 

'The ScentAir systems that we have been using at our Experience Centre have been nothing less than exceptional. Compliments are always pouring in from guests as well as our employees.' 

Experience Centre Manager, Sacramento Kings

Solution 

To add depth and luxury to the experience, The Sacramento Kings implemented their ScentAir service in a few key luxury areas within Golden 1 Center.  Fans enjoy a subtle, sumptuous scent called Black Orchid in these areas.  The scent helps to heighten the experience and deliver added extravagance.  Guests have responded enthusiastically to the scent and appreciate the level of detail that has been put into the overall experience.  

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