Anytime Fitness

United States

Anytime Fitness

For Anytime Fitness, creating meaningful relationships is at the core of the business. By utilising the power of scent marketing they’re able to create a memorable member experience, consistent across all locations.

Challenge

When Chuck Runyon and Dave Mortensen started Anytime Fitness over 15 years ago they had a simple, powerful idea that creating meaningful relationships would be the foundation of their business. Today with over 1,300 locations worldwide and 1,000 going online in the last four years, the fastest growing franchise system engages in a whole lot of meaningful relationships every day. Clearly, it is working out! Anytime Fitness also offers some unique benefits to their members that create a necessity for locations to be consistent. How does Anytime Fitness ensure that they connect with their members and potential members in a meaningful way and drive consistency throughout a fast-growing franchise system?

'When our customers walk in, they experience a crispness and freshness from ScentAir. It triggers a unique, positive emotion. It’s not overpowering because we control the scent delivery. It’s very subtle and makes the experience that much more memorable for people.'  

Owner, Anytime Fitness
|
Lebanon, TN, USA

Solution

ScentAir offers Anytime Fitness a way to create continuity and consistency with fragrance, which adds value to the overall franchise and brand platforms. Even further, ScentAir offers a way for Anytime Fitness owners to add more to both the future member experience, as well as to the existing member experience. Owners choose from three signature fragrances that were developed to connect with the broad member base that Anytime serves. Scent is the most powerful of our five senses when it comes to emotion and memory. Anytime Fitness owners around the world recognise the power of scent and the value it creates for its members.

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