The fitness industry is facing an enormous level of competition and several new challenges. In today’s definition, a fitness center is not just a place to exercise; gym members desire a lifestyle and a space to let out stress and feel relaxed. It is thus vital to cultivate a positive customer perception of your fitness centers – you want your paying customers to be happy and refer their friends.
Leading global fitness franchise, Snap Fitness, is launching a new initiative to inspire members to level up their training with a new ambient scent by ScentAir.
Snap Fitness’ goal is to enhance their welcoming experience. The ScentAir team came up with the right fragrances to create an invigorating sensory experience that is stimulating yet soothing in times of stress.
Andy Peat, Chief Product Officer of Snap Fitness, believes that the fragrance will elevate the feeling of welcome for members, describing it as “a positive scent to uplift their mood,” which “starts the moment a member walks into the club.”
“It’s great to have a well-known and reliable partner in ScentAir to ensure our franchisees are receiving the best product and service available,” he continues.
ScentAir President, Brian Edwards, shares the same excitement about the partnership, “it is always exciting to work with other global brands, where we can do what we do best—serve a business on a worldwide scale. We’re confident that the new Snap Fitness signature scent will quickly become an integral part of their brand.”
ScentAir is a proud partner of Snap Fitness, scenting their fitness centers on a global scale. With offices around the world and dedicated teams that understand their local communities, ScentAir can intelligently and efficiently offer fragrance solutions that speak to the needs of local businesses and meet them with world-class service.
To learn more about scenting your space, contact us.