ScentAir® Launches ION Protect Air Purifying System

ScentAir® launches in the UK ION Protect active air purifying system safely reducing the threat of contracting Covid-19 indoors. The ScentAir® ION Protect active air purifying systems eliminates airborne pathogens through ion technology, providing naturally safer air with every breath.

LONDON – Jan. 25, 2021 – Following a successful launch in the United States, ScentAir®, the global leader in scent marketing with its Head Office & Distribution Centre in Slough, Berkshire today announced the  ScentAir® ION ProtectTM active air purifying systems is now available in the United Kingdom. ScentAir’s® ION ProtectTM active air purifying systems eliminate airborne pathogens through a patented GPS® Needlepoint Bipolar Ionization® (NPBI®) technology. This NPBI® technology used in the ION ProtectTM has been extensively tested to confirm a 99.8 percent reduction rate on a static SARS-CoV-2 (COVID-19) surface strain within 30 minutes, plus many other common airborne pathogens such as Norovirus, MRSA, E. Coli, Staph Bacteria, and more. 

For 25 years, ScentAir® has developed innovative technology to effectively scent commercial and public spaces and transform the way brands interact with customers using sensory marketing through its effects on emotions, memory and decision making. With the introduction of ScentAir’s® innovative new clean-air technology, the ION ProtectTM active air purifying systems, business owners can now reclaim the health and safety of our businesses and communities, through both cleaning and fragrancing indoor air for consumers.  

“We’ve been the leader in sensory marketing and using fragrance to connect with customers for decades; however, with the global pandemic affecting the in-person traffic of businesses of all industries and sizes, we saw a need to go beyond fragrance and produce a safe and effective clean air product that actively protects consumers and eases their mind when they’re indoors,” said Logan Andres, Vice President of Products & Marketing, ScentAir®.“ By using both the new ION ProtectTM active air purifying system and ScentAir’s wide range of fragrance delivery systems, business owners have the ability to ease their customers anxiety through the use of science (NPBI® ionization technology) and emotions (fragrance).” 

Unlike common air purifiers that passively wait for harmful particles to run through them, ScentAir® ION ProtectTM purifiers seek out pollutants in the air. The patented NPBI® technology releases positive & negative ions into the air, using the airflow of your existing ventilation system to actively combat airborne health hazards.

“We wanted to ensure the highest safety standards for our customers and spent time researching best-in-class air purification technology,” said Andres. “After launching in the US in December, we are excited to bring to the UK market a product line-up that not only cleans the air but does so safely and naturally without producing ozone or other harmful by-products, so you can bring outdoor freshness indoors to offices, retail, hospitality, healthcare and leisure environments” 

Key benefits of the ION ProtectTM, include:
•    Reduces harmful pathogens in the air (including COVID-19): During the NPBI® process, contact with ions disrupts pathogens’ surface proteins, rendering them inactive and unable to replicate. 
•    Targets particles (including smoke, dust and pollen): When ions disperse throughout a space, such as in an office building or a retail shop, they combine with particles suspended in the air. This creates a snowball effect in which particles of opposite polarities begin to cluster together, which makes them easier to capture in filtration systems.
•    Neutralizes odours: The ScentAir® ION Protect TM breaks down odours, such as those in restaurants or medical offices, into basic harmless compounds, removing malodours and harmful volatile organic compound (VOC’s) leaving indoor air smelling fresh.

The new ScentAir ION Protect active air purifying systems, using patented GPS® Needlepoint Bipolar Ionization®, is available in three models: ION Pure, ION Defend and the ION Target. To find out which model is right for your business, visit and sign up for a free consultation with a ScentAir® business sales expert.    


*DISCLAIMER: This technology is used in a wide range of applications across diverse environmental conditions. Since locations will vary, clients should evaluate their individual application and environmental conditions when making an assessment regarding the technology’s potential benefits.
The use of this technology is not intended to take the place of reasonable precautions to prevent the transmission of pathogens. It is important to comply with all applicable public health laws and guidelines issued by federal, state, and local governments and health authorities as well as official guidance published by the Centers for Disease Control and Prevention (CDC), including but not limited to social distancing, hand hygiene, cough etiquette, and the use of face masks.