Scent Impressions

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Your hub for articles and insight on all thing scent marketing.
Content

Welcome To Scent Impressions

ScentAir is known for using scent to market and brand businesses. But we're obsessed with all things marketing. Scent Impressions is a learning centre to explore scent marketing and how it fits in with the business practices and marketing tactics you use every day. Learn the ins and outs of scent marketing and get a fresh perspective on general marketing, branding and customer experience from the team at ScentAir. 

As 21st century marketers, we have the advantage of learning from our contemporaries in real-time. There’s no shortage of businesses to stalk and marketing gurus to follow. With so much activity, it’s hard to catch (and analyze) every move in the business. But when industry leaders make a big move, it’s time to pull out our note-taking apps!
guy at grocery store shopping for produce
Shocking, I know. Especially when you consider how the rise of E-commerce, OTAs, and price transparency changed the way hotels conduct business. But things are changing yet again.
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Have you ever walked into a store, a hotel lobby, or even past a boutique and thought “wow, it smells incredible in here”?
ScentAir Home Essence
Big work projects can be a nightmare. Especially projects that impact many departments.
oils for skin drop care skin beauty
Looking for a way to squeeze more out of your healthcare marketing budget? Increasing your patient engagement can supercharge your healthcare marketing strategy.
healthcare employee
Have you ever taken a stroll through the fragrance section in an upscale department store?
coffee beans
If you’re running a hotel or resort and your revenue manager isn’t sharing information with your marketer, you may not be making the most of all the data you have available.
hotel concierge lobby background photo
Mandalay Bay, a premier resort and casino in the MGM Resorts portfolio, already had a stunning property to delight their guests. Every detail of the resort had been attended to.
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You’ve heard of scent marketing. You might have even heard some of the hype surrounding it—so many major brands use scent marketing!
woman on phone in cafe
If your business isn't utilizing the power of scent, here are 10 ways you may benefit from a scent marketing strategy.
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