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Welcome To Scent Impressions
ScentAir is known for using scent to market and brand businesses. But we're obsessed with all things marketing. Scent Impressions is a learning centre to explore scent marketing and how it fits in with the business practices and marketing tactics you use every day. Learn the ins and outs of scent marketing and get a fresh perspective on general marketing, branding and customer experience from the team at ScentAir.
In-person shopping is far from dead. Brick and mortar shopping destinations can boost customer loyalty by creating remarkable live experiences that reinvigorate their position in the community.
Classic holiday scents bring your business to life during the holiday season. The weather outside might be frightful, but your business can be delightful. Evoke feelings of nostalgia and bring the spirit of the season alive with a festive holiday fragrance from ScentAir!
Whether we like it or not, 2020 is the year of the staycation. Online shopping is up and travelers are staying closer to home. But that doesn’t mean you can’t create strong customer relationships from afar.
It is more important than ever for businesses to take control of their on-site customer experience. Targeted experiences lead customers to form powerful emotional connections to the brand and build strong customer loyalty. ScentAir is helping businesses around the globe dial-in their customer experience. See what a difference ScentAir can make.
Keep your occupancy rate high with a scent marketing strategy that sets your community apart.
Businesses around the world are prioritizing a fresh and clean customer experience. With global attention on health and sanitation, businesses are enhancing their cleaning practices with fresh fragrances and malodor management products to meet higher customer expectations of clean.
Beautifully scented and considered a natural remedy, essential oils have been touted as a staple in the functional medicine toolbelt for years. As people turned to essential oils for their aromatherapy benefits to make them feel a little better, they began experimenting with oils by using them to scent their homes.
A clean you can see is easy. But a clean you can feel? That’s a little trickier.
Now more than ever, there’s a premium on cleanliness in the public sphere. Customers are acutely aware of the sanitation practices around them. Visual cues of cleanliness like organized products and shiny, spotless surfaces have always been a hallmark of a pleasurable customer experience, but the human perception of clean goes far beyond the visual.
Now more than ever, there’s a premium on cleanliness in the public sphere. Customers are acutely aware of the sanitation practices around them. Visual cues of cleanliness like organized products and shiny, spotless surfaces have always been a hallmark of a pleasurable customer experience, but the human perception of clean goes far beyond the visual.
If your business faces strong, unpleasant odors, you know how hard it can be to eliminate the malodors. Now imagine running a business that depends on maintaining a feeling of freshness, but a noticeable fragrance is totally incompatible with your business environment.
As 21st century marketers, we have the advantage of learning from our contemporaries in real-time. There’s no shortage of businesses to stalk and marketing gurus to follow. With so much activity, it’s hard to catch (and analyze) every move in the business. But when industry leaders make a big move, it’s time to pull out our note-taking apps!
