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Welcome to Scent Impressions
ScentAir is known for using scent to market and brand businesses. But we're obsessed with all things marketing. Scent Impressions is a learning center to explore scent marketing and how it fits in with the business practices and marketing tactics you use every day. Learn the ins and outs of scent marketing and get a fresh perspective on general marketing, branding, and customer experience from the team at ScentAir.
Businesses around the world are prioritizing a fresh and clean customer experience. With global attention on health and sanitation, businesses are enhancing their cleaning practices with fresh fragrances and malodor management products to meet higher customer expectations of clean.
Beautifully scented and considered a natural remedy, essential oils have been touted as a staple in the functional medicine toolbelt for years. As people turned to essential oils for their aromatherapy benefits to make them feel a little better, they began experimenting with oils by using them to scent their homes.
A clean you can see is easy. But a clean you can feel? That’s a little trickier.
Now more than ever, there’s a premium on cleanliness in the public sphere. Customers are acutely aware of the sanitation practices around them. Visual cues of cleanliness like organized products and shiny, spotless surfaces have always been a hallmark of a pleasurable customer experience, but the human perception of clean goes far beyond the visual.
Now more than ever, there’s a premium on cleanliness in the public sphere. Customers are acutely aware of the sanitation practices around them. Visual cues of cleanliness like organized products and shiny, spotless surfaces have always been a hallmark of a pleasurable customer experience, but the human perception of clean goes far beyond the visual.
If your business faces strong, unpleasant odors, you know how hard it can be to eliminate the malodors. Now imagine running a business that depends on maintaining a feeling of freshness, but a noticeable fragrance is totally incompatible with your business environment.
As 21st century marketers, we have the advantage of learning from our contemporaries in real-time. There’s no shortage of businesses to stalk and marketing gurus to follow. With so much activity, it’s hard to catch (and analyze) every move in the business. But when industry leaders make a big move, it’s time to pull out our note-taking apps!
Shocking, I know. Especially when you consider how the rise of E-commerce, OTAs, and price transparency changed the way hotels conduct business. But things are changing yet again.
Have you ever walked into a store, a hotel lobby, or even past a boutique and thought “wow, it smells incredible in here”?
Big work projects can be a nightmare. Especially projects that impact many departments.
Looking for a way to squeeze more out of your healthcare marketing budget? Increasing your patient engagement can supercharge your healthcare marketing strategy.
Have you ever taken a stroll through the fragrance section in an upscale department store?
