ScentAir Adds Scented Paper to Product Line-up
May 28, 2009
Businesses looking for a twist on standard print marketing initiatives may now add a new product for consideration, Olfaprint(TM) scented paper. ScentAir Technologies, Inc., the leading global provider of scent delivery solutions for businesses, and its consumer products partner Envirodine, will distribute the new Olfaprint scented paper line by Cascades Fine Papers Group. Canadian-based Cascades is an environmental fine papers and packaging producer.
Olfaprint scented paper incorporates a patent-pending technology that features superior fragrances embedded into the paper during the manufacturing process. Fragrance is diffused directly from the paper, requiring no external activation such as scratching or peeling as with other technologies. The result is a stronger, longer-lasting and highly accurate scented paper that is compatible with high-quality professional printing and finishing options.
"Olfaprint is an exciting addition to our comprehensive scent delivery product portfolio," said Tom Conroy, CEO of ScentAir. "Businesses now have the option to extend their scent marketing communications well beyond the in-store experience. The potential creative applications for this new technology are endless."
Through the partnership, ScentAir and Envirodine will serve as the exclusive distributors of Olfaprint in the U.S. and Canada for all non-cosmetic industries. Customers may scent the paper with any of ScentAir's existing fragrances or with a custom fragrance.
"We are very pleased to bring Olfaprint to North America through this partnership," said Yvan Girardin, Market Development Manager, Cascades Fine Papers Group. "Our high quality paper and patent-pending scenting technology combined with the customer base, global reach and comprehensive scent portfolio of ScentAir and Envirodine is an ideal match."
Olfaprint scented paper is made from 100% post-consumer waste and is U.S. Postal Service approved for mailing.
For more information contact Murray Dameron, Director of Marketing at ScentAir, at 704.504.2320.
