ScentAir Distributes New Yankee Candle-designed Signature Scent in all Four Points by Sheraton Hotels
July 7, 2009
ScentAir Technologies, Inc., the leading global provider of scent delivery solutions for businesses, and The Yankee Candle Company, Inc., America's favorite candle brand, have partnered to bring a new, fresh fragrance to all Four Points by Sheraton Hotels worldwide.
The Yankee Candle-designed fragrance, "Pinwheels in the Breeze(TM)," captures the freshness of the outdoors, reflecting the hotel brand's uncomplicated comfort promise.
"The unmistakable scent of the fresh outdoors is universally appealing and, for most, one of life's simple pleasures - something we try to provide our guests every day," said Brian McGuinness, Senior Vice President of Specialty Select Brands for Starwood Hotels. "We are very pleased to have partnered with Yankee Candle and ScentAir to bring a scent experience reflective of the Four Points by Sheraton brand to our guests."
The new signature scent will be featured in the lobby and common areas of more than 120 Four Points by Sheraton Hotels. The launch of the Yankee Candle fragrance marks the first large-scale commercial use of a Yankee Candle fragrance, made possible through ScentAir's ScentWave scent delivery system. The ScentWave system uses dry-air technology that releases fragrance without sprays, aerosols or heated oils, creating a subtle scent experience.
"We are proud to help bring the comfort of a Yankee Candle fragrance to guests of Four Points by Sheraton Hotels," said Tom Conroy, CEO of ScentAir. "Together, Yankee Candle's fragrance expertise and ScentAir's high-quality scent delivery solutions create a refreshing scent experience in line with the uncomplicated comfort that Four Points by Sheraton guests expect."
As part of the hotel chain's signature scent launch, Yankee Candle will offer a "Pinwheels in the Breeze" candle as part of their soy-based Beanswax candle line. The candle is available at all Yankee Candle retail stores or online at www.yankeecandle.com or www.fourpoints.com/store.
For more information contact Murray Dameron, Director of Marketing at ScentAir, at 704.504.2320.
