ScentAir and EnviroScent to Merge and Offer Customers Largest Line of Scent Marketing Solutions
October 29, 2008
ScentAir Technologies, Inc., the leading global provider of scent delivery solutions for businesses, is combining forces with scent communications company EnviroScent of Atlanta, Ga. The merger is effective immediately.
"This merger reinforces our leadership position and increases our ability to meet customers' growing needs to use scent as a critical part of the marketing mix," said Tom Conroy, CEO of ScentAir. "EnviroScent brings a full line of complementary products and technologies serving world-class customers in many industries including hospitality, retail, real estate and gaming. Together we expect to create enhanced value for our customers, employees and shareholders."
The merger brings together two pioneers of the growing scent marketing industry and creates the broadest range of scent delivery systems in the industry. Customers will benefit from the comprehensive product line, expanded sales force and support system, as well as industry innovations resulting from shared intellectual capital and technologies.
"We are very pleased to join forces with ScentAir," said Jeff Sherwood, CEO of EnviroScent. "With ScentAir's strength in commercial scent solutions, our in-demand specialty products and a combined 25 years of technical innovations in the scenting industry, we are positioned to take advantage of the growing market opportunities. In addition, this merger reflects the joining of two companies with shared corporate cultures and an entrepreneurial spirit that will continue to drive growth for the combined company."
Conroy is appointed CEO of the combined company, and Sherwood will become a member of the ScentAir senior management team. For the short term, ScentAir and EnviroScent will operate under their respective brand names with joint sales, marketing, administration and manufacturing resources.
For more information contact Murray Dameron, Director of Marketing at ScentAir, at 704.504.2320.
